Cellular One Group announces future direction of Cellular One brand.DALLAS--(BUSINESS WIRE)--Feb. 1, 1996--Cellular One Group, the management arm of the nation's number one brand of cellular service, announced today that it intends to broaden the Cellular One(R) brand beyond cellular service into areas such as paging, messaging, and local and long distance service, as well as expand its service coverage by licensing Cellular One to B-band carriers, PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. operators and resellers. "There is a tremendous amount of value in the Cellular One brand name. In fact, Southwestern Bell Mobile Systems Southwestern Bell Mobile Systems, LLC is one of the companies that provide cellular telephone service under the AT&T Mobility brand. It was created in 1984 as Southwestern Bell Mobile Systems, Inc. (SBMS SBMS Southwestern Bell Mobile Service SBMS Spanish Broadcast & Media Services (University of California) SBMS State Bureau of Surveying and Mapping SBMS South Brandywine Middle School (PA, USA) ) recently announced that an affiliate plans to offer local exchange service in Chicago in conjunction with SBMS' Cellular One operations," said Stan Sigman Stanley T. Sigman, or Stan Sigman is president and chief executive officer of wireless at AT&T—the nation’s largest wireless provider.A long-time wireless industry leader, Sigman has held similar positions at SBC Communications, where he helped start SBC’s , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002. Wireless and a member of Cellular One Group's Management Committee. "As the brand grows the value of the name will continue to increase." "To remain in the forefront of the telecommunications industry and continue to grow the brand, Cellular One members may begin to expand and integrate their current communications offerings. Many Cellular One service providers are already providing paging in their markets," said Haynes Griffin, president and CEO, Vanguard Cellular Vanguard Cellular was a cellular carrier formed in 1984 by Steve Leeolou, Haynes Griffin, Rich Preyor and Chuck Hagel. It was the largest independent non-wireline cellular carrier in the 1990's. Systems, Inc. and a member of Cellular One Group's Management Committee. "Ultimately, Cellular One consumer retail locations across the country could become one-stop shopping outlets for both wireless and wired products." Cellular One's members will expand and integrate communications offerings to meet consumer demand locally. A package of services might include one or more of the following: voice, data, image, local and long distance, paging, messaging, text or video. "Cellular One's expansion of communications offerings is a direct response to the requirements of our customers," said Richard J. Lyons, executive director of Cellular One Group. "An enormous amount of trust has been built up in the Cellular One brand name, and customers want to turn to Cellular One for all of the communications products and services they need. We will also expand our service coverage by licensing Cellular One to B-band cellular carriers, qualified PCS operators and resellers to fill out the coverage of the Cellular One brand." Cellular One is the service mark of Cellular One Group, a partnership of Southwestern Bell Mobile Systems, Vanguard Cellular Systems, Inc. and AT&T Wireless Services, Inc. Cellular One service is offered in 11,472 cities and towns throughout the United States, Puerto Rico and the U.S. Virgin Islands. CONTACT: Publicis Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , Dallas Courtney Ravkind, 214/443-9901, ex. 5408 |
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