Cellular Industry Represents The Most Significant Market Potential For Software Defined Radio Technology, According To New Report.DENVER -- The international, commercial cellular industry represents the most significant market opportunity for the deployment of Software Defined Radio A wireless terminal (phone, PDA, etc.) that is reconfigurable via software. It enables wireless devices to be easily updated to new or later versions of the air interface and allows multiple interfaces to be supported. (SDR See software defined radio. ) technology, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a new report from the SDR Forum. Titled "Market Segmentation Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. and Sizing," the report was released to SDR Forum members this week during the Forum's general meeting in Singapore. The cellular industry is evolving into one of the largest international industries, with subscriber base and market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" continuing to climb. The report identified several key attributes of SDR that make the technology attractive for deployment in the cellular market place. These include SDR's ability to: --foster component, chip, subsystem, and intellectual property reuse; --successfully address time-to-market pressure; and, --lower development cost. The Market Segmentation and Sizing report is the first in a series of studies commissioned by the SDR Forum, and conducted by the Jim Gunn Consultancy, that will thoroughly examine the market potential of SDR. Executive summaries for each report in the series will be made available via the Forum's website at http://www.sdrforum.org. Full reports only will be available to Forum members. "We are starting to see significant and diverse SDR opportunities, requirements, and benefits emerging for the various market segments," said Allan Margulies, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of the SDR Forum. "This first report was designed to identify and rank the market segments that hold the most potential for SDR technology. The Forum's subsequent reports will address each of these market segments in more detail." Segments identified in the Market Segmentation and Sizing report included cellular, public safety, WLAN/WiMAX, military, automotive/telematics, and aviation/avionics. In addition, this first report provided Rough Order of Magnitude A change in quantity or volume as measured by the decimal point. For example, from tens to hundreds is one order of magnitude. Tens to thousands is two orders of magnitude; tens to millions is three orders of magnitude, etc. estimates of the units and revenue market number for each segment as well as general discussions of SDR requirements and market drivers. Among the other key findings of this first report: --Lower cost is an important consideration for all market segments. Creating economies of scale through use of a common platform, enabled via SDR, has been consistently identified as a key enabler to lowering costs. --Software flexibility, enabled via SDR, is considered an essential benefit for all markets. --Recent advances in programmable logic See PLD. are creating opportunities for SDR to extend from low throughput processing (baseband) to higher throughput processing (transceiver). --90 nm and below CMOS (Complementary Metal Oxide Semiconductor) Pronounced "c-moss." The most widely used integrated circuit design. It is found in almost every electronic product from handheld devices to mainframes. digital technologies appear well positioned to support aggressive SDR capabilities, such as highly flexible mode and band selection. The second report in this series, tentatively titled "Cellular Industry and SDR Opportunities" is anticipated for release in the second quarter of the year. About the Software Defined Radio Forum The Software Defined Radio Forum is an international industry association dedicated to supporting the development and deployment of software defined radio systems that enable flexible and adaptable architectures in advanced wireless systems. The membership of the SDR Forum spans commercial, defense, and civil government organizations, and includes wireless service providers, network operators, component and equipment manufacturers, hardware and software developers, regulatory agencies, and academia. Presently numbering more than 100 organizations, the SDR Forum's membership includes major commercial wireless players from Asia, Europe, and North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . The SDR Forum's administrative office is headquartered in Denver, Colorado. Additional information is available on the SDR Forum website at http://www.sdrforum.org. |
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