Celltop from Alltel Wireless Wins "Best in Show" Award at CTIA Wireless 2007.LITTLE ROCK, Ark. -- Celltop, the exclusive, patent-pending technology from Alltel Wireless that offers customers an easier way to access, manage and organize a wide range of information already available on their Alltel Wireless phones, has been awarded the "Best in Show" award at CTIA (1) See CompTIA. (2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry. Wireless 2007, the world's largest event for the wireless industry. Selected from more than 250 submissions, Celltop took the top prize at the Second Annual Emerging Technology (E-Tech) Awards, honoring products and innovations in consumer applications, hardware, network infrastructure and enterprise solutions. Celltop gives customers more control over their wireless experience through a unique and fully customizable technology similar to the desktop on a personal computer. Now available on select Alltel Wireless handsets, and on most new phones by late-2007, Celltop is free-of-charge and currently features 11 "cells" that come pre-installed and via download. Each cell is a category-specific half screen comprised of graphics and text that provides shortcuts See Win Shortcuts. for wireless users to navigate through information and applications, including call log, weather, news, baseball, basketball, football, stocks,and ringtones and more. "We are proud to receive the 'Best in Show' award at CTIA Wireless 2007, and we accept it on behalf of our customers," said Wade McGill, senior vice president of product management for Alltel Wireless. "Those customers are the reason we created Celltop and the reason we are committed to offering the most innovative and advanced applications in the marketplace." As part of Celltop's extensive array of customization options, users can also modify the appearance, presentation and organization of information within each cell. Users can further customize their Celltop experience through a wide variety of new cells that Alltel will roll out in the coming months via its Axcess Shop. Similar to "widgets" on a personal computer, Celltop is open to the developer community, providing unlimited user expandability of new and unique cells. Alltel worked closely with creative consultancy frog frog, common name for an amphibian of the order Anura. Frogs are found all over the world, except in Antarctica. They require moisture and usually live in quiet freshwater or in the woods. design to conceptualize con·cep·tu·al·ize v. con·cep·tu·al·ized, con·cep·tu·al·iz·ing, con·cep·tu·al·iz·es v.tr. To form a concept or concepts of, and especially to interpret in a conceptual way: , style, and implement the Celltop technology, maximizing the user experience across mobile devices. Alltel has teamed with Motricity, a leading provider of mobile content services and solutions, to provide content from the most established and respected names in the industry. For example, the news cell allows users to view top news stories and breaking news from the Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. ; the weather cell, with content provided by AccuWeather, displays the latest conditions in the user's location of choice including current readings and five-day forecasts; the football, basketball and baseball cells, with information provided by STATS Inc., deliver live scores and stats from the teams and players that are of most importance; and the stock cell provides information on stocks that are of interest to the customer. Additionally, Celltop provides an innovative ringtone The audible sound made by a telephone to announce that a call is coming in. The traditional ringtone was in the 440-480 Hz range, but as cellphone usage grew, it became obvious that ringtone differentiation would become important. management cell that allows users to seamlessly scroll To continuously move forward, backward or sideways through the text and images on screen or within a window. Scrolling implies continuous and smooth movement, a line, character or pixel at a time, as if the data were on a paper scroll being rolled behind the screen. See auto scroll. through ringtones they've already purchased or browse and buy new tones all on the same screen. The ringtone cell also provides the ability to toggle To alternate back and forth between two states. toggle - To change a bit from whatever state it is in to the other state; to change from 1 to 0 or from 0 to 1. This comes from "toggle switches", such as standard light switches, though the word "toggle" actually refers to through ringtones with a single tap - making it easier than ever for customers to personalize per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. their wireless phone. More information on Celltop is available at http://www.mycelltop.com. Alltel is owner and operator of the nation's largest wireless network and has nearly 12 million wireless customers. Alltel, NYSE NYSE See: New York Stock Exchange : AT www.alltel.com |
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