Cellmania.com Launches First Wireless Commerce Solution That Combines the Mobile Internet with Mobile Shopping.Business Editors MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--June 19, 2000 Cellmania.com Monday announces Mfinder(TM) and Mstore(TM), the first suite of wireless solutions, for businesses pursuing mobile consumers. This solution set creates a wireless destination allowing consumers to learn, buy and now use mobile products with the mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. . The flagship implementation for the landline web can be found at http://www.cellmania.com and on mobile Internet-enabled phones for the wireless web at cellmania.com. With Mfinder, the world's largest directory of wireless Internet (WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. ) sites, and Mstore, a web store for mobile devices, Cellmania.com provides a full leading edge platform to create mobile destinations. For example, Office Depot Office Depot (NYSE: ODP) is one of the world's leading suppliers of office products and services. The Company's selection of brand name office supplies includes business machines, computers, computer software and office furniture, while its business services encompass copying, will be able to use this platform to create a complete destination to sell wireless devices with service over the Internet. Cellmania solutions also allow mobile users to interact with the mobile Internet and provide a roadmap for mobile commerce (m-commerce). "Cellmania.com's platform allows us to quickly provide our customers with the convenience of purchasing devices over the Internet. We look forward to working with Cellmania.com to expand our offering to provide new innovative wireless solutions to our business customers," said Monica Leuchtefeld, senior vice-president for e-commerce with Office Depot. Cellmania.com's customers, including Office Depot, Talk.com and Motorola have implemented Cellmania.com's proprietary in-memory database A database that keeps all active records in main memory rather than on disk. Accessing in-memory records is considerably faster than retrieving them from the disk. technology to provide solutions that are optimized for speed for completing complex location-based searches and configurations. "Cellmania.com is enabling its partners to remove the mystery of the wireless Internet, helping make m-commerce a reality for consumers," said Knox Bricken, industry analyst, Yankee Group (the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field. . More About Mfinder Mfinder is the guide to the mobile Internet, viewable from the landline or mobile Internet. Mfinder has the largest collection of wireless Internet sites, consisting of thousands and growing everyday. Mfinder provides reviews of each site and organizes them in mobile-friendly categories. Consumers can test drive these mobile Internet sites on the desktop Web using Mfinder's simulator. Mfinder also allows users to go to the desktop Web to bookmark A stored location for quick retrieval at a later date. Web browsers provide bookmarks that contain the addresses (URLs) of favorite sites. Most electronic references, large text databases and help systems provide bookmarks that mark a location users want to revisit in the future. mobile Internet sites for their phones, taking away the cumbersome task of entering URL's using their phones' 12-key keypads. More About Mstore Mstore is a wireless device store, accessible from the desktop or mobile Internet. Prior to the actual purchase of the device, Mstore helps consumers make an educated purchase. Consumers can read comprehensive reviews of the product and of the service provider, review service coverage maps and compare prices among devices and plans, prior to purchasing the phone. About Cellmania.com Cellmania.com is a leading provider of wireless commerce solutions to retailers, carriers, portals and enterprises interested in reaching the mobile consumer as well as informing and equipping consumers through its flagship Web site, www.cellmania.com. Cellmania.com is viewable both on the desktop web and mobile web. Cellmania.com's solution provides an information resource and online store for wireless products such as cellular phones, pagers, and accessories, and provides expert advice and community-generated product ratings. Cellmania.com has coverage for 100 percent of the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and offers more than 50 phones from leading manufacturers such as Motorola, Nokia, and Ericsson and over 10,000 service plans from providers like AT&T, BellSouth, MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device. (2) (Microwave Communications Inc. , Nextel, SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002. , Skytel and USWest. Cellmania's Mfinder provides a directory of the best WAP sites. Founded in 1999 by Dr. Ronjon Nag, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and Neeray Berry, Cellmania's vice president of marketing, Cellmania.com is based in Mountain View. |
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