Cellmania and BroadVision Partner to Deliver Personalized Wireless Solutions; Personalized M-Commerce Delivers Customized Information For Consumers.

Business Editors & High Tech Writers

REDWOOD CITY, Calif.--Aug. 14, 2000--BroadVision(R), Inc. (Nasdaq:BVSN), the leading worldwide supplier of personalized e-business applications, and Cellmania, the leading provider of location centric wireless content and commerce business solutions, announce today their partnership to deliver location and preference based m-business applications to their joint customers.

Using the combined technologies of Cellmania and BroadVision, businesses can create compelling applications for m-commerce and m-portals. The cross-selling and personalization capabilities of BroadVision and Cellmania's time and location-based commerce currently offer joint customers two out-of-the-box applications, Cellmania's Mstore(TM) and Mfinder(TM). Mstore allows businesses, like Office Depot and Motorola, to offer wireless products and services to their consumers as an e-commerce or m-commerce site. Consumers using Mstore can utilize the Advisor, a tool that recommends wireless products based on the user's location. Mfinder is the world's largest directory of wireless Internet sites. Mfinder allows users to test drive wireless Internet sites using an emulator and enables management of mobile Internet bookmarks, from a PC. An example of the integration can be found at Cellmania's own website, http://www.cellmania.com.

"The integration of Cellmania's API with BroadVision's presentation technology allows Cellmania's content and business functionality to be deployed in multiple formats, easily viewable on a screen of any size, weather it be a 3" mobile phone screen or a 21" monitor," said Dr. Ronjon Nag, president and CEO of Cellmania.

"With its needs-based advice and comparison shopping technology, Cellmania is a leader in personalization on the Internet," said Dr. Pehong Chen, president and CEO of BroadVision. "Now, Cellmania and BroadVision are breaking new ground in m-commerce, realizing early the full potential of a tremendous e-business opportunity."

About Cellmania

Cellmania is a leading provider of technologies to localize and mobilize e-business. Cellmania's technologies enable businesses to promote location-based products, services and content. Its technologies can be used to build mobile commerce and regular e-commerce sites. Its mobile destination site www.cellmania.com is a flagship demonstration of Cellmania's technologies combining advice for location-based wireless services with the largest directory of wireless Internet applications. Founded in 1999 by Dr. Ronjon Nag and Neerav Berry, Cellmania.com is based in Mountain View, California.

About BroadVision

BroadVision (Nasdaq:BVSN, Neuer Markt:BDN) develops and delivers an integrated suite of packaged applications for conducting e-commerce interactions and transactions. Global enterprises and government entities use these applications to sell, buy and exchange information over the web and on wireless devices. The BroadVision e-commerce application suite enables a corporation to become more competitive and profitable by establishing and sustaining high-yield relationships with customers, suppliers and employees. BroadVision services professionals, supported by over 100 partner organizations worldwide, transform these applications into business value for our customers through consulting, education, and support services in more than 34 countries.

BroadVision--founded in 1993, public since 1996, profitable since 1998--has over 1,000 customers. IDC ranks BroadVision as the world's leading provider of e-commerce software applications (International Data Corp., E-Commerce Software Applications Market Forecast and Analysis, 2000-2004). BroadVision is headquartered in Redwood City, California and can be reached at 650/261-5100 or [e-mail].

BroadVision is a registered trademark and BroadVision One-To-One is a trademark of BroadVision, Inc. in the United States and other countries. Other names herein may be the property of their respective owners.