Cellit Mobile Marketing Powers Text Messaging Campaigns for the Museum of Contemporary Art.

CHICAGO -- Cellit, Mobile Marketing announced today that it is providing the real-time text messaging and display technologies for the Museum of Contemporary Art's "Digital Post Office of Love," as part of their upcoming First Friday event happening February 1, 2008 at the museum.

The Digital Post Office of Love features a large interactive display, where attendees will be able to use their mobile phones to instantly post messages to woo other participants at the event, all in the spirit of Valentine's Day. Each message that is texted will appear instantly on a large interactive display for all participants to view and the intended recipient will receive notice on their cell phone.

"We are very excited to continue our work with the MCA on this engaging application," said David Wachs, president of Cellit. "While the MCA is a longstanding client, this fun project allows us to demonstrate the attraction of mobile technology in a social environment. By combining our messaging platform with our real-time signage technology, we've created an interactive display that really complements the atmosphere of the MCA's First Friday event."

The MCA also currently uses Cellit technology to manage their on-going mobile marketing efforts, directed at both existing MCA members and potential patrons. These efforts include, among other things, prize giveaways and event reminders. The Digital Post office of Love is part of the MCA's February installment of the First Friday event, one of the most successful programs for the MCA.

"February is always the most popular First Fridays and the Digital Post Office of Love is going to be better than ever," said Michelle Zis, Marketing Coordinator at the MCA. Attendees will enjoy live music from local DJs, while mingling and viewing current exhibitions. Each month features an up-and-coming Chicago artist in a preview of the latest UBS 12 x 12: New Artists/New Work exhibition.

"Involving participants via text messaging is a natural extension of the First Friday event," continued Wachs. "The MCA consistently creates a hip, social environment where people thrive on interaction with one another. The Digital Post Office of Love will provide one more vehicle for that interaction. With Cellit, the MCA has found a partner that is able to realize the event's full potential."

The Digital Post Office of Love and The First Friday event will be taking place February 1, from 6-10pm at The Museum of Contemporary Art Chicago, located at 220 East Chicago Avenue.

About Cellit, LLC 

Cellit, LLC develops innovative and cost-effective self-service solutions for mobile marketing, as well as custom mobile solutions for some of the world's largest brands. With clients including Hearst Corp., HSBC, and the Blue Man Group, Cellit has a reputation for delivering groundbreaking custom mobile applications in record time. Cellit's self-service products are applications that allow smaller companies to easily manage their own mobile campaigns from start to finish. Cellit is headquartered in Chicago. Learn more at cellitmarketing.com or by calling 800-790-6597.

About the MCA

One of the nation's largest facilities devoted to the art of our time, the Museum of Contemporary Art (MCA) offers exhibitions of the most thought-provoking art created since 1945. The MCA documents contemporary visual culture through painting, sculpture, photography, video and film, and performance. Located in the heart of downtown Chicago, the MCA boasts a gift store, bookstore, restaurant, 300-seat theater, and a terraced sculpture garden with a great view of Lake Michigan.