Cellebrite USA Releases the Must-Have Application for Mobile Retailers; Transfers Phone Book Contacts and Multimedia Content between Cell Phones at the Touch-of-a-Button.

FRANKLIN LAKES, N.J. -- This month Cellebrite USA announces the release of its latest Universal Memory Exchanger -- UME-36. Finally, an end-to-end carrier grade solution transfers all cell phone content from one cell phone to another at the touch-of-a-button. This must-have application for cellular phone carriers and wireless retailers transfers complete phonebook content, pictures, videos, ringtones, personal MP3s and SMS logs. As mobile phones increasingly contain more data types, the ability to transfer a variety of multimedia content is becoming critical. The UME-36 guarantees that mobile phone users will not lose their personal content when they are upgrading phones or changing carriers.

Cellebrite UME-36 is the only transfer solution supporting 90% of all cell phones in the United States, for all carriers and across all technologies (GSM, CDMA, iDEN/Nextel and legacy TDMA). The UME-36 also supports Smartphones and PDAs, including RIM (Blackberry), Microsoft Mobile, Palm and Symbian. Most phones are supported pre-launch, enabling Cellebrite UME-36 users to provide their customers with the best possible service, supporting all the newest handsets the first day they are offered.

"In continuation of our tradition and commitment to support our customers' needs, we are proud to introduce the new UME-36," says Adi Ofrat, CEO of Cellebrite USA. "Our newest product enhances the ability of our wireless carrier customers and independent mobile phone retailers to improve their customers' loyalty and overall satisfaction."

Among the many advantages of the UME-36 is the ability to save phone content for easy backup and retention of information in case of loss, damage or theft. Customers can back-up their mobile device's content to a USB Flash Drive or a remote server that enables content restoration. For the retailer, automatic software updates for new handsets are available through an intelligent updater tool that resides on a central server or the store's computer.

Cellebrite's Universal Memory Exchanger is the synchronizing solution used exclusively by most wireless carriers throughout the US including: Verizon Wireless, Cingular Wireless, US Cellular, Metro PCS, Western Wireless, Cricket Communications and 40 additional carriers. With the UME-36, these carriers and many other independent mobile phone retailers can continually increase monthly activation and improve customer retention and revenues.

Technical specification and interfaces:

--Powered by Windows CE embedded

--2 RJ-45 serial connections for phones

--2 USB connections for USB enabled phones

--Infrared (IrDA) interface for IrDA enabled devices

--Embedded Smart Card and SIM card reader

--Mini SD (secure digital) card reader embedded

--Mini USB interface for connection to PC

--Ethernet/Internet port

About Cellebrite:

Cellebrite is the leading provider of carrier-grade Cellular Phone POS synchronization systems of phonebook content, pictures, videos, ringtones and MP3s for the mobile industry. The company's core product, UME-36, focuses on smooth and quick personal content synchronization between mobile devices, enabling the transfer of data between nearly all handset brands and models and across all wireless carriers and underlying technologies. Cellebrite's solutions facilitate return on investment by enabling cellular providers to offer a superior level of service, resulting in improved customer loyalty, higher customer retention and new added value at customer acquisition.

For more information about Cellebrite and the UME-36, please contact:

Cellebrite USA Corp.
Tel: [phone]
Fax: [phone]
Email: [e-mail]
www.cellebrite.com