Cellcom Selects Comverse Multimedia Messaging Service Center -- MMSC.Business Editors/High-Tech Writers 3GSM World Congress 2003 CANNES, France--(BUSINESS WIRE)--Feb. 18, 2003 Comverse, a unit of Comverse Technology Comverse Technology, Inc. (Pink Sheets: CMVT) is an American Technology company located in Woodbury, New York, which develops and markets telecommunications software. Founded in 1982, the company focuses on providing services to third party telecommunication service providers. , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : CMVT CMVT Converse Technology ), and the world's leading supplier of software and systems enabling network-based multimedia enhanced communications services, announced that Cellcom, Israel's largest cellular operator with 2.4 million subscribers, has selected Comverse's Multimedia Messaging Service See MMS. Center (MMSC) to enable MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. multimedia messaging service throughout the Cellcom network. MMS multimedia messaging service will be demonstrated at the Comverse booth (C24) at the 3GSM World Congress in Cannes, France, February 17-21, 2003. MMS users can send and receive multimedia messages with rich image, audio, video and text elements. In addition to person-to-person messaging, Comverse's MMSC Version 2.0's application-to-person messaging capabilities pave the way for visually compelling content applications that can further drive MMS usage. Quick deployment of new applications and services is made possible by extensible Messaging Framework (XMF XMF eXtensible Music Format (MIDI Manufacturer's Association) ), a flexible MMSC architecture that enables easy modification of system behavior to accommodate operator requirements and preferences. "Comverse's solution is in line with Cellcom's strategic plans to launch advanced multi-media services, based on its GPRS (General Packet Radio Service) The first high-speed digital data service provided by cellular carriers that used the GSM technology. GPRS added a packet-switched channel to GSM, which uses dedicated, circuit-switched channels for voice conversations. network," said Dr. Yitzhak Peterburg Chief Executive Officer at Cellcom. "It has the flexibility that meets our specific and demanding requirements for advanced media." Zeev Bregman, Chief Executive Officer of Comverse, noted, "Our customers are our best sales representatives. While it is important that our technologically and functionally advanced MMSC with extensible Messaging Framework (XMF) and advanced transcoding capabilities exceeds standards and transcends basic requirements, customer satisfaction proves to be equally important and one of our most valuable assets." Important MMSC elements to be deployed at Cellcom include the MMBox, a multimedia network-based personal storage box, the Multimedia Album, which makes attractive rich media elements easily available for messaging, and enhanced OA&M (Operations, Administration and Maintenance) capabilities. About Comverse MMSC Comverse Multimedia Message Service Center (MMSC) is a scalable telco-grade system, fully compliant with 3GPP GPP Government Performance Project GPP General Purpose Processor GPP General Physical Preparedness GPP Gambian People's Party GPP Good Pharmacy Practice GPP Gross Primary Productivity GPP Green Procurement Program GPP Generic Packetized Protocol MMS standards, for person-to-person as well as application-to-person messaging of rich multimedia content. Built on the eXtensible Messaging Framework (XMF) and based on components of the Comverse InSight Platform, the Comverse MMSC delivers advanced features and functionality on a configurable, open and flexible platform. Comverse MMSC has advanced transcoding capabilities and rules-based XMF to deliver superior MMS terminal interoperability. Successfully deployed commercially throughout the world, Comverse MMSC is the choice of more and more discerning service providers. About Cellcom With Strong local and international backing, Cellcom was established in the mid 90's as Israel's second wireless operator. Since then Cellcom has grown into Israel's largest wireless operator, with over 2.4 million subscribers, enjoying coverage all over Israel, 360 sales offices and 30 service centers nationwide, benefiting from an infrastructure investment of more than $1 billion. About Comverse Comverse, a unit of Comverse Technology, Inc. (NASDAQ: CMVT), is the world's leading provider of software and systems enabling network-based multimedia enhanced communications services. More than 400 wireless and wireline telecommunications network A telecommunications network is a of telecommunications links and nodes arranged so that messages may be passed from one part of the network to another over multiple links and through various nodes. operators in more than 100 countries have selected Comverse's enhanced services systems and software, which enable the provision of revenue-generating value-added services including call answering with one-touch call return, short messaging See SMS. services, IP-based unified messaging (voice, fax, and email in a single mailbox), 2.5G/3G multimedia messaging (MMS), instant communications, wireless information and entertainment services, voice-controlled dialing, messaging and browsing, prepaid wireless services, and additional personal communication services (communications) Personal Communication Services - (PCS) Telecommunications services that bundle voice communications, numeric and text messaging, voice-mail and various other features into one device, service contract and bill. PCS are carried over cellular links, most often digital. . Other Comverse Technology business units include: Verint Systems, a leading provider of analytic solutions for communications interception, digital video security and surveillance, and enterprise business intelligence; and Ulticom, a leading provider of service enabling network software for wireless, wireline, and Internet communications. Comverse Technology is an S&P 500 and NASDAQ-100 Index company. For additional information, visit the Comverse web site at http://www.comverse.com. All product and company names mentioned herein may be registered trademarks or trademarks of Comverse or the respective referenced company(s). Note: This release may contain forward-looking statements that involve risks and uncertainties. There can be no assurances that forward-looking statements will be achieved, and actual results could differ materially from forecasts and estimates. Important factors that could cause actual results to differ materially include: changes in the demand for the company's products; changes in capital spending capital spending Spending for long-term assets such as factories, equipment, machinery, and buildings that permits the production of more goods and services in future years. among the company's current and prospective customers; the risks associated with the sale of large, complex, high capacity systems and with new product introductions as well as the uncertainty of customer acceptance of these new or enhanced products from either the company or its competition; risks associated with rapidly changing technology and the ability of the company to introduce new products on a timely and cost-effective basis; risks associated with changes in the competitive or regulatory environment in which the company operates; risks associated with significant foreign operations and international sales and investment activities, including fluctuations in foreign currency exchange rates, interest rates, and valuations of public and private equity; the volatility of macroeconomic mac·ro·ec·o·nom·ics n. (used with a sing. verb) The study of the overall aspects and workings of a national economy, such as income, output, and the interrelationship among diverse economic sectors. and industry conditions and the international marketplace; risks associated with the company's ability to retain existing personnel and recruit and retain qualified personnel; and other risks described in filings with the Securities and Exchange Commission. These risks and uncertainties, as well as others, are discussed in greater detail in the filings of the company with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and its subsequent Quarterly Reports on Form 10-Q Form 10-Q See 10-Q. . These documents are available through the company, or through the SEC's Electronic Data Gathering Analysis and Retrieval system (EDGAR Edgar or Eadgar (both: ĕd`gər), 943?–975, king of the English (959–75), son of Edmund, king of Wessex. In 957 the Mercians and Northumbrians rebelled against Edgar's brother Edwy and chose Edgar as their king. ) at www.sec.gov. The company makes no commitment to revise or update any forward-looking statements in order to reflect events or circumstances after the date any such statement is made. |
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