Cellcom Israel Ltd., Leading Provider of Cellular Communications in Israel, Celebrates IPO on the NYSE.

Chairman Ami Erel, CEO Amos Shapira & Chairman and CEO of IDB Holding Corporation Ltd. Nochi Dankner Rang Today's Opening Bell

NEW YORK -- Today, NYSE Group, Inc. (NYSE: NYX), welcomed the initial public offering of Cellcom Israel Ltd. (NYSE: CEL), the leading provider of cellular communications in Israel. Cellcom Isreal Ltd., a $2 billion corporation, joined the NYSE on Feb. 6 under the ticker symbol "CEL". The company celebrated its NYSE listing at the Exchange today when Chairman Ami Erel, CEO Amos Shapira & Chairman and CEO of IDB Holding Corporation Ltd. Nochi Dankner rang The Opening Bell.

"We are privileged to welcome Cellcom Israel Ltd. to our family of listed companies," said NYSE Group, Inc. President & co-COO Catherine R. Kinney. "Cellcom Ltd. is an outstanding addition to our growing roster of companies from Israel on NYSE Group, Inc. markets. We look forward to a strong partnership with the company and to providing it with the superior market quality, services and brand visibility that issuers worldwide have come to expect from listing on the NYSE."

"Our leading market position reflects our commitment to provide a premium service to our customers; we aim to make every customer interaction with us a positive one! I am confident that fulfilling this goal will also enable us to deliver the best return to our shareholders while continuing to promote the welfare of our employees," said Cellcom CEO Amos Shapira. "We are proud to be listed on the New York Stock Exchange, and hope that our listing will serve as an example for other Israeli companies to follow."

About Cellcom Israel Ltd.

Cellcom is the leading provider of cellular communications services in Israel. Proud of its strong local roots and understanding of Israeli culture, the company is focused on understanding the needs of its clients to ensure customer satisfaction and maintain its subscriber base.

Upon launch of its services in 1994, Cellcom offered significantly lower prices for cellular communications services than the incumbent provider and transformed the nature of cellular telephone usage in Israel, turning it into a mass market consumption item. Cellcom became the market leader in terms of number of subscribers in 1998 and, despite the entry of two additional competitors, has continued since then to have the highest number of subscribers. Cellcom offers a broad range of cellular services through cellular networks covering substantially all of the populated territory of Israel. These services include basic and advanced cellular telephone services, text and multimedia messaging services and advanced cellular content and data services. Cellcom also offer landline transmission and data services to business customers and telecommunications operators and, since July 2006, we offer landline telephony services to selected businesses.

Discount Investment Corporation Ltd., or DIC, a subsidiary of IDB Holding Corporation Ltd., or IDB, is the selling shareholder and one of the largest and most prominent holding companies in Israel with over $18 billion in assets and extensive experience in the capital markets.

About NYSE Group, Inc

NYSE Group, Inc. (NYSE:NYX) operates two securities exchanges: the New York Stock Exchange LLC (the "NYSE") and NYSE Arca, Inc. (formerly known as the Pacific Exchange). NYSE Group is a leading provider of securities listing, trading and market data products and services. In 2006, on an average trading day, 2.3 billion shares, valued at $86.8 billion, were traded on the exchanges of the NYSE Group.

The NYSE is the world's largest and most liquid cash equities exchange. The NYSE provides a reliable, orderly, liquid and efficient marketplace where investors buy and sell listed companies' common stock and other securities. On December 31, 2006, the operating companies listed on the NYSE represented a total global market capitalization of $25.0 trillion.

NYSE Arca, Inc. operates the former ArcaEx[R], the first open, all-electronic stock exchange in the United States, which has a leading position in trading exchange-traded funds and exchange-listed securities. NYSE Arca, Inc. is also an exchange for trading equity options. NYSE Arca, Inc.'s trading platforms provide customers with fast electronic execution and open, direct and anonymous market access.

NYSE Regulation, an independent not-for-profit subsidiary, regulates member organizations through the enforcement of marketplace rules and federal securities laws. NYSE Regulation also ensures that companies listed on the NYSE and NYSE Arca meet their financial and corporate governance listing standards.

For more information on NYSE Group, go to: www.nyse.com.

Cautionary Note Regarding Forward-Looking Statements

Certain statements in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on NYSE Group's current expectations and involve risks and uncertainties that could cause NYSE Group's actual results to differ materially from those set forth in the statements. There can be no assurance that such expectations will prove to be correct. Actual results may differ materially from those expressed or implied in the forward-looking statements. Factors that could cause NYSE Group's results to differ materially from current expectations include, but are not limited to: NYSE Group's ability to implement its strategic initiatives, economic, political and market conditions and fluctuations, government and industry regulation, interest rate risk and U.S. and global competition, and other factors detailed in NYSE Group's Annual Report on Form 10-K and other periodic reports filed with the U.S. Securities and Exchange Commission. In addition, these statements are based on a number of assumptions that are subject to change. Accordingly, actual results may be materially higher or lower than those projected. The inclusion of such projections herein should not be regarded as a representation by NYSE Group that the projections will prove to be correct. NYSE Group undertakes no obligation to release any revisions to any forward-looking statements.