CellTrust Corporation Launches Worldwide Availability of SecureSMS Gateway at Mobile World Congress 2008.Mobile Security Experts Launch First SecureSMS Gateway to Supply Growing Commercial Demand for Innovative, Multi-faceted Mobile Software & Services SCOTTSDALE, Ariz. -- CellTrust Corporation (www.celltrust.com), a leading provider of mobile software and services for the secure and trusted exchange of information on mobile devices, today announced that its CellTrust SecureSMS[TM] Gateway is immediately available for worldwide distribution and implementation. CellTrust's SecureSMS Gateway, which will be demonstrated at the Mobile World Congress 2008 Showstoppers Event(a) on February 10 in Barcelona, Spain, allows businesses to exchange critical information with customers in a trusted environment on the mobile device. Setting itself apart from consumer-grade SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. , the Company's SecureSMS Gateway gives the message sender the ability to confirm when text messages are delivered and/or read via a highly encrypted en·crypt tr.v. en·crypt·ed, en·crypt·ing, en·crypts 1. To put into code or cipher. 2. Computer Science , tamper-proof transfer process with no size limitations along with remote wipe (1) To completely erase data from memory or the hard disk. See file wipe. (2) A digital video effect that places one image over another. Although there are a myriad varieties, the classic wipe is a scene transition where the next scene slides horizontally or functionality that ensures users can wipe the handset The part of the telephone that contains the speaker and the microphone. On a desktop phone, the part you hold in your hand is the handset. On a cellphone, the entire phone is the handset. See multihandset cordless and headset. if it is lost or stolen. Government agencies as well as businesses in financial services/banking, education, travel and the mobile advertising/marketing sectors desiring to take advantage of the ubiquitous nature of SMS but which require a secure, reliable and highly confidential messaging and marketing approach can now take advantage of CellTrust SecureSMS. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Mobile Marketing Association (www.mmaglobal.com) research, 89 percent of major brands plan to market via mobile phones in 2008. According to Yankee Group (the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field. Analyst Andrew Jaquith, "As demand for business-grade mobility and messaging increases, mobile devices will need security features with higher levels of assurance. Business services like mobile authentication (1) Verifying the integrity of a transmitted message. See message integrity, e-mail authentication and MAC. (2) Verifying the identity of a user logging into a network. , financial information feeds, and secure message delivery, for example, demand more security than what consumer-grade, unencrypted SMS can deliver." The CellTrust SecureSMS Gateway manages and exchanges messages via CellTrust's highly Secure Mobile Information Management platform, giving businesses and government the ability to: * Confirm text message recipients have received and opened their SMS messages SMS message SMS n → (message m) SMS m ; * Remote wipe handset if lost or stolen; * Use the same set of APIs to send both secure and normal SMS or "text messages"; * Confirm that the recipient's mobile device is able to receive secure SMS messages; * Easily market and push the CellTrust SecureSMS micro-client to their customers' mobile phones so they can receive and send secure text messages instantly; * Notify the sender when the recipient has opened to read the message; * Definitively measure ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). of mobile programs and their effectiveness; * Strengthen customer relationships through a trusted exchange; * Meet security and compliance requirements Compliance requirements are a series of directives established by United States Federal government agencies that summarize hundreds of Federal laws and regulations applicable to Federal assistance (also known as Federal aid or Federal funds). without costly development or proprietary server infrastructure investments; * Set aside concern that carriers, tower operators, infrastructure providers, and aggregators can intercept intercept in mathematical terms the points at which a curve cuts the two axes of a graph. and read their confidential messages. "Over the past few years there has been a surge in mobile messaging, both in consumer and business markets, with more than 1 billion text messages sent daily worldwide," explains CellTrust CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Sean Moshir. "However, most consumer and corporate SMS solutions are still quite primitive, costly to purchase and deploy, and can cause widespread market security and reliability concerns. CellTrust's SecureSMS Gateway puts in place a trusted environment by providing software and services that deliver information with advanced security, unprecedented reliability, and an innovative foundation." CellTrust Secure SMS[TM] Module operates in conjunction with patent-pending micro-client technology and is automatically and quickly installed on the mobile handset. The micro-client technology utilizes Advanced Encryption Standard (cryptography, algorithm) Advanced Encryption Standard - (AES) The NIST's replacement for the Data Encryption Standard (DES). The Rijndael /rayn-dahl/ symmetric block cipher, designed by Joan Daemen and Vincent Rijmen, was chosen by a NIST contest to be AES. (AES), one of the most popular algorithms used in symmetric key cryptography (cryptography) symmetric key cryptography - A cryptography system in which both parties have the same encryption key, as in secret key cryptography. Opposite: public-key cryptography. today, allowing businesses to send and receive communication to and from mobile-enabled target audiences to ensure a highly secure communication cycle. AVAILABILITY & PRICING CellTrust SecureSMS is immediately available worldwide for business and consumer download. Downloading the CellTrust SecureSMS[TM] client on the mobile device is free and immediately available at http://my.celltrust.com/SSMS. For more information, go to www.celltrust.com/getsecure. (a) EDITORS NOTE: CellTrust Corporation will showcase its SecureSMS Gateway along with other mobile software and services brands at Showstoppers Barcelona on February 10, 2008 from 6:00 to 9:00 p.m. (18:00 to 21:00) at the Majestic Hotel The Majestic Hotel was a nearly 400 room resort located in the scenic Ouachita Mountains of Hot Springs National Park, Arkansas, home of Oaklawn Race Track and the Arkansas Derby. The resort's accommodations ranged for groups between 20 and 2000. , Barcelona, Spain. For more information on Showstoppers, go to http://www.showstoppers.com/events/showstoppersbarcelona.htm. ABOUT CELLTRUST[TM] CORPORATION CellTrust (www.celltrust.com) is a leading provider of mobile software for the secure and trusted exchange of information on mobile devices. CellTrust's Secure Mobile Information Management platform and suite of mobile applications are engineered to manage and deliver information and mobile content in a timely, intelligent, and secure manner from SMS to the most advanced micro-client delivery. In 160 countries using 400 carriers, CellTrust provides advanced mobile messaging and marketing solutions to customers and resellers in both convenient white label and customizable formats. CellTrust's mobile software benefits advertising, marketing, education, finance, travel and hospitality, technology, and government sectors, among other global industries. For more information, visit www.celltrust.com. (c)2008 CellTrust Corporation. All rights reserved. CellTrust, the CellTrust logo, and the CellTrust product names and logos are either registered trademarks or trademarks of CellTrust Corporation. In addition, other companies' names and products mentioned in this document, if any, may be either registered trademarks or trademarks of their respective owners. |
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