CellTrust(TM) Corporation Acquires SMS Gateway & Applications Provider PrimeMessage.Acquisition Integral to CellTrust's Overall Strategy to Securely Mobile-enable Businesses & Consumers SCOTTSDALE, Ariz. -- CellTrust Corporation (www.celltrust.com) today announced that it has acquired Canadian-based, SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. gateway and applications provider PrimeMessage. Through the acquisition, CellTrust extends its value proposition of creating a secure mobile environment in which to conduct personal and business exchanges via a cell phone or mobile handheld. PrimeMessage is a world-class gateway to 86 countries and more than 400 carriers with customers across numerous vertical markets, including: travel, technology, real estate, logistics, and hospitality. By combining forces, the recently announced CellTrust Secure Mobile Information Management platform makes it possible for CellTrust business partners and customers to target any cell phone user with or without data capability, providing them unprecedented reach in the highly competitive mobile marketing arena. Launching today at CTIA (1) See CompTIA. (2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry. WIRELESS 2007 in Orlando, Florida The city of Orlando is a major city in central Florida and is the county seat of Orange County, Florida. According to the 2000 census, the city population was 185,951. A 2006 U.S. , CellTrust unveils two immediate mobile marketing and business process solutions that result from the acquisition: CellTrust Mobile Messaging and CellTrust Mobile Commerce. CellTrust Mobile Messaging and CellTrust Mobile Commerce serve the corporate marketer by providing a strategic and flexible mobile marketing opportunity; the business manager with SMS business process optimization Process optimization is the practice of making changes or adjustments to a process, to get results. Optimization is the use of specific techniques to determine the most cost effective and efficient solution to a problem or design for a process. features; and the entrepreneur with a ready made channel to deliver branded content Branded Content, also known as Branded entertainment and Advertainment, is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. and services. "The synergy between what PrimeMessage offers businesses and what CellTrust WALLET provides consumers and business partners is exhilarating," said CellTrust CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Sean Moshir. "This acquisition achieves a secure personal productivity and mobile marketing play never before realized by the wireless-mobile sector. CellTrust is proud to be at the front of this mobile technology wave!" Echoing Moshir's excitement, PrimeMessage CEO Shayan Mashatian, who will now lead the CellTrust Business Solutions division as executive vice president, adds, "Given the growth in the mobile marketing and SMS sectors, the acquisition is timely and harmonious. Mobile Messaging and Mobile Commerce are well positioned to integrate into CellTrust's Secure Mobile Information Management platform." CellTrust Mobile Messaging and CellTrust Mobile Commerce will be featured at Booth #237 during CTIA. For more information on CellTrust solutions for businesses, visit www.celltrust.com. As a result of the acquisition, all existing PrimeMessage employees will remain in Canada, with this operation now a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of CellTrust Corporation USA. PrimeMessage's former SMS gateway and applications offerings will continue seamlessly without interruption for existing PrimeMessage customers and partners around the globe. ABOUT CELLTRUST[TM] CORPORATION CellTrust[TM] Corporation is in the business of mobile-enabling personal data in a highly secure manner. A developer of Secure Mobile Information Management (SMIM SMIM Sheet Metal Intake Manifold SMIM Simplified Marginal Impact Method SMIM Swansea Maritime & Industrial Museum SMIM Servicio de Medicina Interna de la Maternidad ) software and automated subscription services for consumers and the B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business market, CellTrust closes the mobile information gap by giving users of cell phones secure, automated software and services that extend the productivity and usefulness of these devices in the marketplace, helping to resolve today's personal information overload A symptom of the high-tech age, which is too much information for one human being to absorb in an expanding world of people and technology. It comes from all sources including TV, newspapers, magazines as well as wanted and unwanted regular mail, e-mail and faxes. . CellTrust Wallet, the company's flagship consumer offering, gives digitally minded cell phone users the ability to prevent fraudulent activities and reduce the threat of identity theft, vigilantly manage other personal account data such as banking, credit card statement, credit check reporting, retail and loyalty cards, and make secure payments for goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. . For more information, visit www.celltrust.com. [c]2007 CellTrust Corporation. All rights reserved. CellTrust, the CellTrust logo, and the CellTrust product names and logos are either registered trademarks or trademarks of CellTrust Corporation. In addition, other companies' names and products mentioned in this document, if any, may be either registered trademarks or trademarks of their respective owners. |
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