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CellStar selected by Pacific Bell Mobile Services as facilitator for its PCS product offerings.


CARROLLTON, Texas--(BUSINESS WIRE)--October 15, 1996--CellStar Corporation (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:CLST CLST Celestial ) today announced that Pacific Bell Mobile Services (PBMS PBMS Pitney Bowes Management Services
PBMS Performance-Based Measurement System
PBMS Process-Based Management System
PBMS Pompano Beach Middle School (Pompano Beach, FL)
PBMS Patrol Borough Manhattan South (NYPD) 
) selected CellStar to provide a comprehensive program of product acquisition, distribution, and customized kitting for PBMS' PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1.  product offerings.

Under the terms of the five-year agreement, CellStar will purchase PCS telephones and accessories from designated equipment manufacturers, and package and distribute the products to PBMS-owned property, selected retailers, and partners in California and Nevada where PBMS holds PCS licenses. In addition, CellStar will provide a complete assortment of value-added services, such as repair, refurbishment and end-user fulfillment.

Alan Goldfield Goldfield, small town, SW Nev., a former gold-mining center. Gold was discovered there in 1902, and after an early period of disappointment, large yields of high quality gold were extracted. , chief executive officer of CellStar, said: "We look forward to working with Pacific Bell Mobile Services and supporting their PCS offering. The scope of our services will enable Pacific Bell Mobile Services to concentrate on its network and wireless services as CellStar delivers seamless logistics support to PBMS distributors and retailers. As the PCS markets continue to launch, CellStar has been reengineering its company processes to facilitate both carriers and manufacturers with new PCS-customized programs. The contract with PBMS is representative of that move to take advantage of the potential of the PCS market."

Terrence E. Valeski, vice president/Marketing of PBMS, said: "PBMS selected CellStar as our PCS product facilitator because the company offers such a broad portfolio of services -- from telephone procurement to packaging to distribution to repair. Most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent"
above all, most especially
, CellStar's support will be seamless to our customers."

The fourth largest PCS license holder, PBMS won the bidding for PCS licenses in California and Nevada during the recent federal auctions. PBMS will begin offering service in San Diego in early November and in Los Angeles and San Francisco in early 1997.

Pacific Telesis Group (NYSE NYSE

See: New York Stock Exchange
: PAC), the parent company of PBMS, is headquartered in San Francisco and reported 1995 revenues of over $9 billion. The company owns Pacific Bell and Nevada Bell which serve approximately 20 million customers and provide local and toll services, consumer and business broadband networks, data services, access to long distance and other providers and other services.

CellStar Corp. (NASDAQ: CLST) is an integrated wholesale distributor and retailer of cellular telephones and related products, with operations in the United States, the United Kingdom, Mexico, South America, Hong Kong, Singapore, Malaysia and the Philippines. The company wholesales a diverse line of cellular products to cellular carriers, distributors, agents, mass merchandisers and automotive dealers and retails such products to end users. The company is one of the largest independent non-carrier distributors of Motorola, Nokia, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
, and Ericsson cellular telephones and accessories throughout the world.

CONTACT: CellStar Corp., New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 

Robert Mead, 212/484-6701

or

Pacific Bell Mobile Services, Carrollton

Linda Bonniksen, 213/945-5061
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 15, 1996
Words:444
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