Cell phone households have higher PC and Internet use, says CI.

LA JOLLA, Calif.--(BUSINESS WIRE)-- April 14, 1997--

Computer Intelligence Finds At Least 1 Cellular Telephone in 25%

of Households Surveyed; PC, Internet and Cellular Usage Converging

A recent survey of 50,000 U.S. households by Computer Intelligence (CI), the leading source of fact-based information for the computer and communications industries, has found that more than 25 percent of them own cellular phones. The study also revealed that 23 percent of those surveyed reported owning two cellular phones, and five percent reported owning three or more.

Cellular telephone users surveyed by CI also reported higher than average PC ownership and Internet usage. Fifty percent of cellular phone-owning households in the study reported owning personal computers, significantly higher than the PC penetration rate of approximately 40 percent for all U.S. households that CI reported last month. The cell phone users surveyed are also much more likely to be accessing the Internet: 43 percent of cell-phone households reported Internet use, considerably more than the 33 percent of PC-only owners who accessed the Internet.

"This new research shows that these two worlds of communication are converging to serve a core, target market," said Mark Nelson, Vice President and General Manager of CI's Consumer Research Group. "Communications companies are just starting to offer bundled local, long-distance and Internet access services to consumers, and they will benefit from this convergence."

    PC and Internet Use In Surveyed Cell Phone Households

# of cell      % of cell phone     Households      PC Households also
phones owned   households owning   also with PCs   accessing Internet

none                 N/A                18%              33%
1                    72%                45%              42%
2                    23%                60%              47%
3+                    5%                63%              45%

Source: Survey of 50,000 households conducted by Computer Intelligence, January 1997

The random telephone survey of 50,000 households was conducted during the first ten days of January 1997, and is part of an ongoing quarterly study by Computer Intelligence that tracks the home and self-employed market segments.

Computer Intelligence, a Ziff-Davis company, is the leading source of fact-based information for the computer and communications industries. CI's Consumer Research Group focuses on the usage of technology products in the home/family, self employed/work at home, and workplace markets. CI's extensive research capabilities provide a wide variety of products and services that help computer and communications companies sell and market more effectively. All of the company's products and services are based on proprietary information databases built and maintained by CI specialists. Headquartered in La Jolla, Computer Intelligence has offices in Cambridge, Mass.; Farmington and Norwalk, Conn.; Sunnyvale, Calif.; Dallas, Texas; and Europe. Samples of CI's extensive market data and research results, timely commentary from industry authorities and previews of upcoming technology events are available on the company's site on the World Wide Web, http://www.ci.zd.com .

Ziff-Davis, Inc., a Softbank company, is the leading provider of special-interest content about the Internet and computing. The quality and quantity of this content attract the largest and most powerful audience of early adopters and opinion leaders in both the business and consumer markets. Ziff-Davis enables advertisers to reach this audience effectively and efficiently through an integrated system of print, online and broadcast media.

CONTACT: Judith Vanderkay or Susan Blumenthal,

Rogers Communications,

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Glenn Grant,

Computer Intelligence,

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