Cell phone brand gets hip in NoHo.Newmark Knight Frank Retail has successfully completed the retail leasing assignment at 622 Broadway Broadway, famous thoroughfare in New York City. It extends from Bowling Green near the foot of Manhattan island N to 262d St. in the Bronx. Throughout its length Broadway is chiefly a commercial street. in NoHo. Helio, a new cellular brand custom-built cus·tom-built adj. Built according to the specifications of the buyer. custom-built or -made Adjective made according to the specifications of an individual customer Noun for young, connected consumers, is set to open its first New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of location at 622 Broadway, located between Houston and Bleecker Streets. Helio's space--approximately 5,500 s/f on two levels--will feature a lounge and stations where consumers can sample its devices and services on the premises. Helio will join Best Buy, which took nearly 50,000 s/f in the building in late 2004. Jeffrey D. Roseman, executive vice president, and Paul Berkman, managing director, at Newmark Knight Frank Retail, represented the landlord, Yuco Management in this leasing assignment. Bill Melville of Lansco represented Helio. "Helio is focused on starting a relationship with its consumers through retail, and it made sense for the first New York location to be in the youthful and vibrant NoHo neighborhood, where many of its target consumers are," said Berkman. "We are proud to bring our client such established retailers as Best Buy and Helio to occupy all the building's ground floor space." Helio will be neighboring neigh·bor n. 1. One who lives near or next to another. 2. A person, place, or thing adjacent to or located near another. 3. A fellow human. 4. Used as a form of familiar address. v. many hip retailers including Urban Outfitters Urban Outfitters, Inc. NASDAQ: URBN owns and operates three retail clothing brands: Urban Outfitters, Anthropologie and Free People. The first store opened in 1970 in Philadelphia, Pennsylvania, focusing on "funky" fashion and household products. , Adidas and Crate and Barrel, to name a few. |
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