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Cell Safe Announces New Product--Outdoor Protection For Your Cell Phone.


NEWBURY, Mass.--(BUSINESS WIRE)--Nov. 11, 1999--

MDX (MultiDimensional EXpressions) A multidimensional query language. MDX uses syntax similar to SQL, but whereas SQL is used to query relational tables, MDX is used to query multidimensional cubes (OLAP databases). See SQL and OLAP.  Industries Inc. Encourages Responsible Cell Phone Use.

In response to the growing number of hiking hiking

Walking, often among hills or mountains, as recreational sport. It represents an activity in its own right and also figures in backpacking, camping, hunting, mountaineering, and orienteering.
 emergencies involving unprepared hikers with cell phones, MDX Industries Inc, the manufacturer of the Cell Safe line of protective cell phone cases, has released the Outdoor Communication Safety Code and is strongly advocating the responsible use of technology in the outdoors.

"The cellular telephone is a tool, which can provide a tremendous amount of security and help provide emergency assistance when needed, but it also has potential for misuse," says Jim Bowes, President of MDX Industries Inc. "Many of these hikers mistake the cell phone as a substitute for being properly prepared. They think, I don't need a map or compass, if I get lost, I can just call for help. This irresponsible ir·re·spon·si·ble  
adj.
1. Marked by a lack of responsibility: irresponsible accusations.

2. Lacking a sense of responsibility; unreliable or untrustworthy.

3.
 attitude places a tremendous strain on the park rangers A park ranger is a person charged with protecting and preserving protected parklands, forests (then called a forest ranger), wilderness areas, as well as other natural resources and protected cultural resources.  and creates a negative attitude towards responsible outdoor enthusiasts and cell phone users. The Cellular Telecommunication telecommunication

Communication between parties at a distance from one another. Modern telecommunication systems—capable of transmitting telephone, fax, data, radio, or television signals—can transmit large volumes of information over long distances.
 Industry Association (CTIA (1) See CompTIA.

(2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry.
) reports that on average, 98,000 calls a day are made to 911 emergency services emergency services Emergency care '…services …necessary to prevent death or serious impairment of health and, because of the danger to life or health, require the use of the most accessible hospital available and equipped to furnish those services'  from cellular telephones. The cell phone is an important safety tool and has made an important contribution in saving lives. We can't let a few untrained hikers ruin the reputation of this great tool."

The Outdoor Communication Safety Code lists a number of basic principles that all responsible outdoor enthusiasts and cell phone users should follow.

Outdoor Communication Safety Code

1. Be Prepared

-- Be prepared when going outdoors, know your limits.

-- Understand how to use your equipment.

-- Never rely solely on electronic technology.

2. Be Safe

-- Never go into the outdoors alone.

-- If an accident happens, Do Not Panic. 3. Be Responsible.

-- If you bring a phone outdoors, use it responsibly. Do not call in trivial or false alarms.

-- Understand the signal coverage of the area you are going into. If there is no telephone coverage, bring a VHF radio VHF radio refers to several communications services in the VHF frequency range, including:
  • Airband aircraft radio
  • Amateur radio in the 6, 2 and 1-1/4 meter bands
  • FM radio broadcasts
  • Marine VHF radio
 instead.

-- Protect the phone. If left unprotected, the same accident that threatens you, will most likely damage your phone.

For more information on the responsible use of communication technology in the outdoors, please contact MDX Industries Inc. via the Internet at http://www.cellsafe.com .

SOURCE: DigitalWork ( http://www.digitalwork.com )

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Publication:Business Wire
Date:Nov 11, 1999
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