Cell Robotics hires vice president of sales and marketing to oversee medical laser product marketing and sales.ALBUQUERQUE, N.M.--(BUSINESS WIRE)--Dec. 11, 1996--Cell Robotics International Inc. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). :CRII CRII Cooperative Research in Information Infrastructure CRII Customer Returns Improvement Initiative ) announced the appointment of Travis Lee Travis Lee (born on May 26, 1975 in San Diego, California) is a former major league first baseman. Travis Lee graduated from Capital High School in Olympia, Washington in 1993. as vice president of sales and marketing. Lee will be responsible for the 1997 launch of three new laser-based medical products and ongoing corporate sales and marketing. Lee was previously responsible for international marketing and business development at Laserscope, San Jose San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif., a $70 million manufacturer of surgical laser systems. Lee had overall responsibility for corporate international marketing and sales efforts and strategic market expansion activities. Prior to his position at Laserscope, he was vice president for marketing at Heraeus Surgical Inc., a $30 million manufacturer of surgical lasers and other medical products. In this position, Lee developed strategic and tactical marketing plans for worldwide product distribution and implemented new product launches. He has also held senior management, marketing and sales positions with Medasonics Inc. and Xintec Corp. Cell Robotics' president and chief executive officer, Ronald Lohrding, Ph.D., said: "Travis Lee brings to our management team a wealth of both domestic and international marketing and sales experience with medical laser products. His proven management acumen, strategic marketing skills and experience at successfully launching new medical laser products is important to Cell Robotics. His skills will strengthen our planned launch of three new laser-based medical products in 1997." These products are the Lasette (a laser finger perforator per·fo·rate v. per·fo·rat·ed, per·fo·rat·ing, per·fo·rates v.tr. 1. To pierce, punch, or bore a hole or holes in; penetrate. 2. to nearly painlessly sample blood for diabetics), an In Vitro Fertilization in vitro fertilization (vē`trō, vĭ`trō), technique for conception of a human embryo outside the mother's body. Several ova, or eggs, are removed from the mother's body and placed in special laboratory culture dishes (Petri dishes); Workstation, and an Erbium erbium (ûr`bēəm) [from Ytterby, a town in Sweden], metallic chemical element; symbol Er; at. no. 68; at. wt. 167.26; m.p. 1,529°C;; b.p. 2,863°C;; sp. gr. 9.05 at 25°C;; valence +3. Skin Resurfacing Skin Resurfacing Definition Skin resurfacing employs a variety of techniques to change the surface texture and appearance of the skin. Common skin resurfacing techniques include chemical peels, dermabrasion, and laser resurfacing. Laser. Vice president for sales and marketing is one of the three key management positions that Cell Robotics announced it would fill in its 1996 transition from a laser research instrument company to a laser medical device company. In August, Richard Zigweid joined the company as manufacturing manager. In this capacity, Zigweid will oversee the quality and final assembly of Cell Robotics' products. He was previously manufacturing manager for endoscope endoscope, any instrument used to look inside the body. Usually consisting of a fiber-optic tube attached to a viewing device, endoscopes are used to explore and biopsy such areas as the colon and the bronchi of the lungs. accessories at Olympus America and has held manufacturing and engineering management positions at Bausch & Lomb and at Baxter Healthcare. To complete the planned management additions, CRII plans to announce the addition of a new regulatory affairs manager. Cell Robotics International Inc. develops, manufactures and markets several proprietary medical and research laser devices and associated products with application niches in large markets. Additional information is available on the Cell Robotics homepage at http://www.cellrobotics.com/cell, by e-mail at crii@cellrobotics.com, or by telephone at 505/343-1131. CONTACT: Cell Robotics International Inc. 719/590-1793 Craig Rogers or Coffin Communications Corp. 818/789-0100 William F. Coffin Bryan G. Crane, ext. 102 Rachel Reynolds, ext. 113 |
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