Cell Robotics' CEO Interviewed on CEOcast.Business Editors & Health/Medical Writers ALBUQUERQUE, N.M.--(BW HealthWire)--Oct. 18, 2000 Cell Robotics International Inc. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). :CRII CRII Cooperative Research in Information Infrastructure CRII Customer Returns Improvement Initiative ), a manufacturer and marketer of medical and scientific laser devices, today announced that Dr. Ronald K. Lohrding, the Company's Chairman, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. was interviewed on CEOcast (www.ceocast.com) on Oct. 17, 2000. Additionally, Dr. Lohrding was interviewed on WallStreetReporter.com (www.wallstreetreporter.com) on Oct. 10, 2000. Cell Robotics manufactures the award-winning Lasette(R), a miniature laser finger perforator per·fo·rate v. per·fo·rat·ed, per·fo·rat·ing, per·fo·rates v.tr. 1. To pierce, punch, or bore a hole or holes in; penetrate. 2. , slightly larger than a cell phone, that allows diabetics to test blood glucose levels blood glucose level, n level of glu-cose in the bloodstream, normally about 70 to 115 mg/dL after fasting overnight. Higher levels may indicate diseases such as diabetes mellitus. with minimal pain, no lingering soreness, less residual bleeding and eliminates the steel lancet for needle phobics. "I was pleased to have been approached by both of these investor Web sites for an interview, mainly because I believe that it is important for the market to understand the various factors that we believe will positively impact the future of the Company," said Dr. Lohrding. Dr. Lohrding cites the following factors as those that should positively impact Cell Robotics: 1. The passage of House Bill 5178, known as the Needlestick Safety and Prevention Act, by the House of Representatives. The bill, which passed by a unanimous vote, requires changes in bloodborne pathogens standards in effect under the Occupational Safety and Health Act of 1970 (OSHA OSHA n. Occupational Safety and Health Administration, a branch of the US Department of Labor responsible for establishing and enforcing safety and health standards in the workplace. ) to mandate health facilities to employ measures to reduce or eliminate accidental needlesticks suffered by health care workers. 2. The ability to sell the current small Lasette(R) for both the home and in clinical applications at a time when the demand should increase dramatically for the clinical application because the Lasette completely eliminates the need for steel lancets in the clinical market. 3. The completion of the hiring of the regional sales staff, which will allow the Company to demonstrate the Lasette to more clinical institutions. 4. The start of advertising in clinical journals in addition to individual diabetic patient publication. In addition to the Needlestick Safety and Prevention Act passed by the U.S. House of Representatives, eleven states have already passed similar legislation and twenty additional states also have legislation on the table regarding the important subject of providing safety from "needlestick accidents" to health care workers. The advantage of the Lasette is that it makes a hole for drawing blood from the finger using laser light and eliminates the possibility of a needlestick accident. Dr. Lohrding further commented, "We are very excited about the contributions that members of our management team continue to make, ensuring the continued success of our Company. For example, Cell Robotics has appointed Steve Aiken as Vice President for R&D. Mr. Aiken made a major contribution toward making the current small Lasette durable enough to withstand the heavy use requirements of the clinical setting. "The only modification required was a different disposable for the clinical application. The result is a professional device that is small and affordable for clinics and hospitals. Before joining Cell Robotics, Mr. Aiken was a chief engineer at Decade Optical Systems. He also worked as an engineer at Core Group, Logicon RDA RDA abbr. recommended daily allowance Recommended Dietary Allowance (RDA) The Recommended Dietary Allowances (RDAs) are quantities of nutrients in the diet that are required to maintain good health in people. , Titan Corp., and Rockwell International Rockwell International was the ultimate incarnation of a series of companies under the sphere of influence of Willard Rockwell, who had made his fortune after the invention and successful launch of a new bearing system for truck axles in 1919. . "He is a member of the American Society for Laser Medicine and Surgery, the Institute of Electronics and Electrical Engineers This is a list of electrical engineers, people who made contributions to electrical engineering or computer engineering.
On the subject of the Company's recent sales and marketing additions, Travis Lee Travis Lee (born on May 26, 1975 in San Diego, California) is a former major league first baseman. Travis Lee graduated from Capital High School in Olympia, Washington in 1993. , vice president for Sales and Marketing, commented, "We are quite pleased with the sales and marketing staff that we have been able to attract to sell the exciting Lasette product. With the hiring of Harry Musumeci, will we have completed the hiring of our regional sales staff. "Mr. Musumeci joins the staff next Monday as Eastern Sales Manager sales manager n → gerente m/f de ventas sales manager n → directeur commercial sales manager sale n → . He was the Eastern Area Manager for diabetes and other medical products calling on Managed Care Companies, Retail Outlet retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → and Government sales for LifeChart.com. Prior to that position, he was a Regional account manager for Roche Diagnostics." Other Key Appointments On October 16, Patrick Manning joined Cell Robotics as its Western Sales Manager. He comes to the Company from Chronimed/MEDgensis where he was the Southern California territory manager for physicians offices, long-term care long-term care (LTC), n the provision of medical, social, and personal care services on a recurring or continuing basis to persons with chronic physical or mental disorders. and retail distribution for all diabetic products. Manning was previously the retail distribution manager for all diabetic products for Southern California with Roche Diagnostics. Tom Culler, who is the Company's new Mid-West Sales Manager, comes to CRII from Corometrics Medical Systems where he was a Senior Sales Consultant selling capital medical equipment to hospitals, clinics, physicians and DME's. Prior to that he was a Sales Representative with Brinkmann Instruments Inc. where he sold medical laboratory equipment. The Southeast Sales manager is Elizabeth Reeves. Reeves was previously the Sales Manager for Transmedica International Inc. with duties that included selling medical laser product to medical professionals, paternity testing paternity testing see parentage testing. clinics, forensic laboratories, correctional facilities, and U.S. military facilities. Prior to that position, she was the International Sales Administrator for the same company. That position included locating and interviewing potential international distributors, negotiation and preparation of distributor contracts, and attending international trade shows. Advertising Campaign With a strong supply line of Lasettes and the ability to serve both the home-use and clinical market with the same product with different disposables, the Company is launching its advertising campaign targeting the clinical market. Cell Robotics will be placing ads in the American Association of Diabetic Educators (AADE AADE American Association of Diabetes Educators AADE American Association of Dental Examiners AADE American Association of Dental Editors AADE Army Air Defense Element ) Journal, Clinical Diabetes and Diabetes. You can see copies of the ads on the Company's Web site located at www.cellrobotics.com. Included are ads that explain the Lasette(R) technology and testimonial ads from satisfied customers. These ads have already run in national publications targeted to the diabetic community, including Diabetes Forecast, Diabetes Self Management and Diabetes Interview. Diabetes, a chronic disease, is the most costly of all diseases in the US and is the sixth leading cause of death worldwide. In the US over 800,000 new cases are diagnosed each year, or over one per minute for every minute in the year. The International Diabetes Institute provides the following numbers of people with diabetes by region: 16.9 million in North America, 23.7 million in Europe, 51.2 million in Asia and 12.6 million in Latin America. Detailed information about purchasing the Lasette and media quality photographs can be found at www.cellrobotics.com or by calling 800/846-0590. Interested distributors should submit a form at http://www.cellrobotics.com/DIS_Form.html. As a cautionary note to investors, certain matters discussed in this news release may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; the company's ability to execute its service and product sales plans; and the risks described from time to time in the company's Securities and Exchange Commission filings. |
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