Cell Phone Roaming Spending Climbs During Summer Vacation Season, According to Telephia; Mobile Phone Subscribers Incur Roaming Charges of Nearly $14 in Q3 2005, Rising 15 Percent When Compared With Last Winter's Spending.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Roaming The ability to use a communications device such as a cellphone or PDA and be able to move from one cell or access point to another without losing the connection. spending for mobile phone subscribers rose during the peak summer travel season, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Telephia, the leading provider of performance measurement information to the mobile industry. The latest data from Telephia's Customer Value Metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. report shows cell phone subscribers paid 15 percent more in roaming charges to nearly $14 in Q3 2005, as compared to just a little over $12 in Q1 2005. Average roaming rates remained consistent at $.22 per minute, but the average number of minutes spent roaming increased by seven minutes to 62 minutes during the summer. "Gone are the days when consumers take a vacation and leave all forms of communications at home," said Tamara TAMARA There Are Many and Real Alternatives Gaffney Gaffney, city (1990 pop. 13,145), seat of Cherokee co., NW S.C., near the N.C. line, in a cotton, grain, and peach region; settled in the early 1800s, inc. 1873. , Product Director, Telephia. "Cell phones allow vacationers to stay in touch in case of emergencies or to check on the kids. And with the proliferation proliferation /pro·lif·er·a·tion/ (pro-lif?er-a´shun) the reproduction or multiplication of similar forms, especially of cells.prolif´erativeprolif´erous pro·lif·er·a·tion n. of camera-ready cam·er·a-read·y adj. Prepared in such a way as to be appropriate for photographing prior to being made into a printing plate: camera-ready art; camera-ready text copy. phones, consumers are able to send instant postcards Postcards may mean:
Voice roaming charges vary per plan type, with local or regional plans having the highest average roaming charges -- as much as $18 more than national plans. According to Telephia, average local or regional plan roaming charges were $30.69, as compared to $22.85 for national anywhere(1) plans and $12.39 for national in-network(2) plans (see Table 1). Local and regional plans also had the highest rate of subscribers charged for roaming, at 7.4 percent. "Compared to hotel phone charges or using pay phones, mobile phones generally offer much better rates when traveling. However, unexpected roaming charges still surprise many consumers at the end of the month," added Gaffney. "Shopping around for the most appropriate calling plan is key, as differences between local/regional and national plans can spell great savings on roaming charges."
Table 1: Telephia Average Cell Phone Charges by Plan Calling Area
(Q3 2005)
Plan Type
Local or National National
Regional Anywhere In-Network
---------------------------------- ---------- ---------- ----------
Average Voice Roaming Charge(a) $30.69 $22.85 $12.39
Percent of Subscribers with
Roaming Charge (%) 7.4% 2.2% 4.8%
---------------------------------- ---------- ---------- ----------
Source: Telephia Customer Value Metrics, Q3 2005
(a) Note: Among subscribers who had any domestic or international
roaming charges
(1) National Anywhere plans are voice calling plans that allow
subscribers to use other carrier's networks without incurring
roaming or long distance surcharges.
(2) National In-Network plans are voice calling plans that allow
subscribers to use the carrier's own network outside the
subscriber's local area without incurring roaming or long distance
surcharges.
The Telephia Customer Value Metrics (CVM) product is the industry's largest wireless bill collection panel, gathering and analyzing detailed post-paid, consumer billing records monthly for more than 30,000 mobile phone users for the top five wireless service providers. CVM tracks and measures differences in wireless consumer usage and spending; handset The part of the telephone that contains the speaker and the microphone. On a desktop phone, the part you hold in your hand is the handset. On a cellphone, the entire phone is the handset. See multihandset cordless and headset. and plan preferences; and collects demographic and satisfaction information. About Telephia Founded in 1998, Telephia provides syndicated performance measurement information to the leaders of the mobile industry. Telephia serves more than 50 mobile industry clients, including carriers, device manufacturers, content and application providers, retailers, infrastructure vendors and investment analysts. Telephia is the industry standard measure of subscriber share, customer satisfaction, device share, network quality, revenue share, advertising effectiveness, content audience and many other key performance indicators Key Performance Indicators (KPI) are financial and non-financial metrics used to quantify objectives to reflect strategic performance of an organization. KPIs are used in Business Intelligence to assess the present state of the business and to prescribe a course of action. . For further information, please visit our website at www.telephia.com or call 415-395-0500. |
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