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Cell Network Is to Develop E-business Strategy for Lufthansa in Italy.


Business Editors

STOCKHOLM Stockholm (stŏk`hôlm'), city (1995 pop. 692,954), capital of Sweden and of Stockholm co., E Sweden, situated where Lake Mälaren flows into the Baltic Sea. , Sweden--(BUSINESS WIRE)--Feb. 12, 2001

Cell Network Italy Italy (ĭt`əlē), Ital. Italia, officially Italian Republic, republic (2005 est. pop. 58,103,000), 116,303 sq mi (301,225 sq km), S Europe.  has received an order valued at approximately 1.6 millions SEK SEK

In currencies, this is the abbreviation for the Swedish Krona.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
.

The order means that Cell Network during year 2001 will develop applications, design and content for Lufthansa's Italian portal.

The airline company's e-business (Electronic-BUSINESS) Doing business online. The term is often used synonymously with e-commerce, but e-business is more of an umbrella term for having a presence on the Web.  strategy was recently represented for a 1,500 audience, mainly media and customers, in Milan. Cell Network will update three sites targeting corporate clients, travel agencies and media.

"Lufthansa Lufthansa
 in full Deutsche Lufthansa AG

One of Europe's largest air-passenger, cargo, and airline-services companies. The airline originated in 1926 as Deutsche Luft Hansa AG and eventually was flying to destinations in South America and Southeast Asia before
 Italy is a key customer as we have been cooperating with for two years. We are very proud to continue the cooperation for the third year," says Diego Ricchiuti, Head of Strategy and Business Development Cell Network Italy.

At the same time, Lufthansa's first web fiction, www.giallolufthansa.it , was inaugurated. The campaign targeting consumers worldwide in different segments: business, leisure and last minute. It will be running for three months. Cell Network has contributed with concept, development, design and content. The fiction is about a family's mystery adventure in Milan. At the end of each month the web surfer may win a Lufthansa flight in if he can solve the mystery.

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Publication:Business Wire
Geographic Code:4EUGE
Date:Feb 12, 2001
Words:228
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