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Cell Computing Adds Seven New Rep Firms to US Sales Team.


HUNTSVILLE, Ala.--(BUSINESS WIRE)--Feb. 19, 1998--Cell Computing, Inc., manufacturer of the CardPC(TM) -- industry's smallest Pentium motherboard announced today at the Embedded Computing Show that seven key partnerships now extend the reach of Cell Computing's sales team across the U.S.

Cell has signed agreements with manufacturers representatives in the Midwest, New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. , the Mid-Atlantic States Mid-At·lan·tic States  

See Middle Atlantic States.

Noun 1. Mid-Atlantic states - a region of the eastern United States comprising New York and New Jersey and Pennsylvania and Delaware and Maryland
U.S.A.
, Texas, Northern and Southern California, and the Pacific Northwest, with plans in place to implement complete coverage of the United States and Canada by the end of the first quarter.

David Cowan, sales and marketing manager at Cell Computing, said, "Our rep network now covers most key embedded systems markets, ranging from Boston to Silicon Valley. We are extremely encouraged by the initial excitement shown in the embedded systems community for the CardPC, and we are working aggressively with our reps to deliver innovative new off-the-shelf Pentium CardPC and micro-motherboard products to our customers."

Cell Computing will support its new rep network by participating in the Embedded Computing Show, an extensive regional tradeshow program covering over 23 cities in the United States and Canada throughout 1998.

Embedded Systems Representatives

Cell Computing's Midwestern representative is Matrix Marketing Group. Based in Minneapolis, Matrix covers Minnesota, North and South Dakota, and Western Wisconsin. Cell's New England representative is Eastern Systems, Inc., covering Massachusetts, Vermont, New Hampshire New Hampshire, one of the New England states of the NE United States. It is bordered by Massachusetts (S), Vermont, with the Connecticut R. forming the boundary (W), the Canadian province of Quebec (NW), and Maine and a short strip of the Atlantic Ocean (E). , Connecticut, Rhode Island Rhode Island, island, United States
Rhode Island, island, 15 mi (24 km) long and 5 mi (8 km) wide, S R.I., at the entrance to Narragansett Bay. It is the largest island in the state, with steep cliffs and excellent beaches.
, and Maine.

Maryland, Virginia, and the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States).  are supported by Mechtronics Sales, Inc. Texas, Arkansas, Oklahoma, and Louisiana are called on by Acudata, Inc. with offices in Houston, Plano, Austin, San Antonio, and Oklahoma City.

California is shared by Thorson West (Northern California) and Amasco (Southern California). Thorson West, based in Mountain View, CA, also provides coverage in Nevada (except for Las Vegas), Hawaii, and Northern California. Tasco, Inc. is responsible for the Pacific Northwest, in Washington, Oregon, Alaska, as well as Western Idaho and Montana.

About Cell Computing CardPC Systems

The Cell Computing CardPC implements advanced semiconductor assembly and chip scale packaging (hardware) Chip Scale Packaging - (CSP) A type of surface mount integrated circuit packaging that provides pre-speed-sorted, pre-tested and pre-packaged die without requiring special testing. An example is Motorola's Micro SMT packaging.  technologies to deliver a complete Pentium motherboard in an extremely compact enclosure-measuring just 85.6 x 54 x 12.7 mm.

Inside each P54EZ CardPC is an Intel Pentium processor, Intel 42439TX system controller, Intel 82371AB PCI-ISA bridge, up to 72 MBytes of system memory, graphics, mouse, keyboard, hard disk and floppy controller, and 512 Kbytes of flash memory.

All Cell Computing CardPC motherboards utilize an industry standard 236-pin Embedded All-in-one Systems Interface (EASI EASI Equal Access to Software and Information
EASI Environmental Alliance for Senior Involvement
EASI Energy Automation Systems, Inc.
EASI Easy Access for Students and Institutions (student financial assistance)
EASI Engineered Air Systems Inc.
) connector, ensuring easy upgrades to current and future CardPCs to be developed by Cell Computing. The Cell CardPC is also fully compatible with Microsoft Windows95, NT, MS-DOS MS-DOS
 in full Microsoft Disk Operating System

Operating system for personal computers. MS-DOS was based on DOS, developed in 1980 by Seattle Computer Products. Microsoft Corp. bought the rights to DOS in 1981, and released MS-DOS with IBM's PC that year.
, and an array of popular real-time operating systems.

About Cell Computing

Cell Computing, Inc. designs, manufactures, and markets the CardPC and other micro-motherboard OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  products for the embedded computing market. CardPC applications include ruggedized notebooks and tablets, test and measurement equipment, wearable computers, and other retail, industrial, and medical applications requiring small computers with desktop or real-time embedded software.

Cell Computing is owned by PFU PFU

plaque-forming unit; in virology, areas of cell lysis (CPE) in monolayer cell culture, under overlay conditions, initiated by infection with a single virus particle.
, Limited, a multi-billion-dollar joint venture of Panasonic and Fujitsu. Founded in 1997, Cell Computing is dedicated to delivering the industry's smallest Pentium and X86 motherboards for mobile and embedded applications.

More information about the Embedded Computing Show calendar is available by contacting the RTC See real time clock.  Group website at http://www.rtcgroup.com/ecscal.html. -0-

For photographs of the CardPC please contact Howard Green, marketing manager, at 408/967-8882, or send email to howard@cellcomputing.com. Cell Computing and CardPC are trademarks of Cell Computing, Inc.

Pentium is a registered trademark of Intel Corporation. All other trademarks are the property of their respective holders. For additional information visit the Cell Computing Web site at http://www.cellcomputing.com.

CONTACT: Cell Computing Inc.

Howard Green, 408/967-8882
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 19, 1998
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