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Cell C, South African Mobile Operator, to Use 724 Solutions' Multimedia Application Gateway.


SANTA BARBARA Santa Barbara (săn'tə bär`brə, –bərə), city (1990 pop. 85,571), seat of Santa Barbara co., S Calif., on the Pacific Ocean; inc. 1850. , Calif. -- 724 Solutions (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:SVNX)(TSX TSX Toronto Stock Exchange (TSE before April, 2002)
TSX Transfer from Stack Pointer to Index
TSX True Space Extension
:SVN SVN Subversion (version control system)
SVN Slovenia (international traffic code)
SVN Social Venture Network
SVN South Vietnam
SVN Secure Virtual Network
SVN Supervised Visitation Network
), a leading provider of next-generation, IP-based network and data services, today announced that Cell C, the third largest mobile operator in South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa. , is using 724 Solutions' Multimedia Application Gateway (AGW AGW Anthropogenic Global Warming
AGW Anti-Global Warming
AGW Access Gateway
AGW Art Gallery of Windsor (Ontario, Canada)
AGW All Going Well
AGW Atmospheric Gravity Waves
AGW Accelerated Global Warming
AGW Actual Gold Weight
) as part of its multimedia messaging service See MMS.  (MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. ) solution. Through 724's OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  agreement, Nokia will provide Cell C with its multimedia messaging service solution, which includes 724's AGW and several other Nokia messaging components. Services will be launched in December 2004.

"724's AGW is furthering the adoption of worldwide MMS usage, enabling growing MMS revenues from applications that are differentiated, convenient and fun," said John Sims John Sims (1749–1831) was a taxonomist who classified various species of plants. He was the first editor of The Botanical Magazine after the founder, William Curtis.[1] References

1. ^ John Sims, 1749–1831. Darwin Project.
, Chief Executive Officer, 724 Solutions. "With the addition of Cell C, 724's X-treme Mobility Suite is now deployed on four continents, including North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, Asia and Africa. As a leader in global wireless innovation, we are focused on providing the best-of-breed products and solutions that enable mobile network operators to offer the latest premium content to their data subscribers and grow data adoption and revenue per subscriber."

AGW enhances standard multimedia messaging service center (MMSC) deployments with ready-to-deploy, revenue-generating services that accelerate adoption, reduce churn, stimulate usage and provide a superior customer experience. AGW offers a number of compelling subscriber applications to achieve the operator benefits outlined above:
Picture and Video Messaging - Subscribers share pictures, audio,
    short video clips and albums. Pictures are sent to anyone with an
    Internet connection, including mobile devices and PCs.

    Multimedia Album - Subscribers organize and save memorable content
    for later viewing and forwarding.

    Multimedia Enhancement - Subscribers manipulate and improve the
    quality of images with zoom, crop, rotate and red-eye reduction.

    Multimedia Composer - Subscribers use web or wireless applications
    protocol (WAP) to compose and send MMS messages that include slide
    shows, audio and video.

    Operator Gallery - Optionally, subscribers enjoy full access to a
    library of third-party content for MMS message enhancement.

    Email Smart Push - Email users forward incoming emails directly to
    their mobile phone. Email is presented as an MMS message with
    content optimized for each device.

    Multimedia Voice Messaging - Subscribers no longer have to call to
    retrieve voice-mail messages; voice mails are instantly delivered
    via MMS to the their mobile phone. Voice messages are stored and
    managed locally with simple reply and forwarding options.


AGW also provides a number of important mobile operator features, including:
Legacy Support - Optimized MMS delivery to Legacy handsets.

    Rapid Deployment - User interface technology is designed for easy
    and complete customization of corporate branding, look and feel.
    AGW provides seamless integration with existing MMSCs.

    Robust Support for Device Types - AGW transcoding ensures
    optimized presentation of multimedia messages for all device
    types.

    Seamless Integration - AGW is built completely on open standards
    for all mobile devices and networks.


For more information about 724's AGW, visit www.724.com.

About 724 Solutions

724 Solutions (NASDAQ:SVNX)(TSX:SVN) delivers reliable, scalable technology and solutions that allow mobile network operators to rapidly deploy flexible and open next-generation, IP-based network and data services. Additionally, in conjunction with mobile operator partners, the company provides a series of actionable alerting solutions to enterprises to assist them in lowering operating costs and improving customer relationship management. 724 Solutions is a global company, with development operations in Canada and Switzerland, and with its corporate office in Santa Barbara. For more information, visit www.724.com.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 13, 2004
Words:552
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