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Celestial Marketing Set to Take Brands to New Heights.


Start-Up Start-up

The earliest stage of a new business venture.
 Agency Boasts New Space Advertising Model

CAPE CANAVERAL Cape Canaveral (kənăv`ərəl), low, sandy promontory extending E into the Atlantic Ocean from a barrier island, E Fla., separated from Merritt Island by the Banana River, a lagoon; named (1963) Cape Kennedy in memory of President John , Fla. -- In the current age of media over-saturation and mixed messaging across multiple platforms Refers to two or more operating environments, which typically include the CPU family and operating system. For example, if versions of a program run on Windows and the Macintosh, the software is said to support multiple platforms. , advertisers continue to clamor for new and effective ways to reach their core consumer audience. Traditional advertising has lost its luster, while interactive efforts for most brands struggle to make their mark. Enter Celestial ce·les·tial  
adj.
1. Of or relating to the sky or the heavens: Planets are celestial bodies.

2. Of or relating to heaven; divine: celestial beings.

3.
 Marketing, an agency focused on taking a brand's message to the one medium a consumer can not "tune out" or "turn off"Oouter space. By creating integrated extra-terrestrial campaigns that span the likes of the moon, satellites, space stations and space-bound vehicles, Celestial will look to bring brands and consumers into the next frontier of non-traditional advertising.

Celestial Marketing founders, Aaron "Alan" Drexell and Steven Scharf, hold a combined background in space and advertising. Prior to founding Celestial, Drexell worked in various capacities in the development of GPS technologies for governmental and private applications. Scharf began his career as a consultant, working with the ranks of various well known brands.

"We are thrilled thrill  
v. thrilled, thrill·ing, thrills

v.tr.
1. To cause to feel a sudden intense sensation; excite greatly.

2. To give great pleasure to; delight. See Synonyms at enrapture.
 to launch Celestial Marketing. It's official, we've hung our shingle shingle

Thin piece of building material made of wood, asphaltic material, slate, metal, or concrete, laid in overlapping rows to shed water. Shingles are widely used as roof covering on residential buildings and sometimes also for siding (see Shingle style).
, and are looking forward to discussing this opportunity with forward thinking brands interested in the space space."

Celestial Marketing opens with 19 full time employees, plus global relationships with space programs and best in class space vendors. The company's first major project is set to take place in the next month or so, though details cannot be confirmed at this point. For more information please visit the website at: www.celestialmarketing.com.

Press Contact: Please email all inquiries to press@celestialmarketing.com.
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Publication:Business Wire
Date:Jul 23, 2008
Words:262
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