Celerica Announces Details of Wireless Beta Trial with Cellcom; Cellcom Provides On-Demand, Cost Effective Cellular Capacity with Celerica 500 System.Business & High Tech Editors CTIA (1) See CompTIA. (2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry. Wireless 2002 MORRISTOWN, N.J.--(BUSINESS WIRE)--March 18, 2002 Celerica, Inc., a wireless infrastructure start up, today announced the details of its beta trial with Cellcom, the largest Israeli-based cellular company with more than 2 million subscribers. Celerica's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , the Celerica 500 System, makes it possible for carriers to deploy new urban cell sites within a matter of hours. By setting up a standard antenna at the new site and a Celerica multi-access-network device nearby, and using bi-directional wireless optical links, Celerica's technology connects the new antenna to an existing cell site. Wireless links encode (1) To assign a code to represent data, such as a parts code. Contrast with decode. (2) To convert from one format or signal to another. See codec and D/A converter. (3) The term is sometimes erroneously used for "encrypt. the relevant RF signals from the new remote antenna, and transfer them to standard BTS BTS - Bug Tracking System (base transceiver station Base Transceiver Station (BTS) is the equipment which facilitates the wireless communication between user equipments (UE) and the network. UEs are devices like mobile phones (handsets), WLL phones, computers with wireless internet connectivity, WiFi and WiMAX gadgets etc. ) equipment at the pre-existing site. The existing cell site becomes the central location for all pre-existing and new BTS equipment and backhaul. During the beta trial with Cellcom, the Celerica 500 System is being used to provide on-demand capacity to shopping center shopping center, a concentration of retail, service, and entertainment enterprises designed to serve the surrounding region. The modern shopping center differs from its antecedents—bazaars and marketplaces—in that the shops are usually amalgamated into subscribers from an externally located, existing macro-cellular site. Using the Celerica 500 System, Cellcom is connecting a Nortel TDMA (Time Division Multiple Access) A satellite and cellular phone technology that interleaves multiple digital signals onto a single high-speed channel. For cellular, TDMA triples the capacity of the original analog method (FDMA). 850 Urban base station, which is located 1,000 feet away from the shopping center. Radio signals from the existing macro site are sent via the Celerica 500 System's wireless optical links to the shopping center, where a distributed antenna system As defined by PCIA - the Wireless Infrastructure Association, and it's DAS Forum, A Distributed Antenna System ,or DAS, is a network of spatially separated antenna nodes connected to a common source via a transport medium that provides wireless service within a geographic area or is deployed. "By using Celerica's technology, we can remove the dedicated micro-cellular equipment and deploy it elsewhere," said Tzvika Shechori, Cellcom's vice president of Technology. "Our engineers are now able to consolidate all BTS equipment and backhaul links at the existing macro site, saving Cellcom significant CAPEX and OPEX See CAPEX. . In addition, due to Celerica's equipment's very small footprint, we can mount it on the wall or ceiling and we can renegotiate re·ne·go·ti·ate tr.v. re·ne·go·ti·at·ed, re·ne·go·ti·at·ing, re·ne·go·ti·ates 1. To negotiate anew. 2. To revise the terms of (a contract) so as to limit or regain excess profits gained by the contractor. our room lease rates or eliminate our need for larger equipment rooms. Best of all, we are able to implement the Celerica 500 System without any interruption to service levels." "Cellcom's experience with Celerica's technology is a prime example of how we help carriers add cellular capacity in urban areas," said Miguel Cizin, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Celerica. "Using the Celerica 500 System, wireless carriers worldwide can quickly work around existing limitations such as scarce and expensive real estate and backhaul links, and at the same time build on their existing infrastructure to protect their existing and future investments." About Celerica Headquartered in Morristown, N.J., with research and development in Israel, Celerica is committed to helping mobile operators address the challenge of adding cellular capacity in urban areas while protecting their existing and future investments. For more information about Celerica, please visit www.celerica.com. The company will unveil the Celerica 500 System for the first time at their Rosen Centre Hotel hospitality suite (Salon 1) during the CTIA trade show, March 18-20 in Orlando, FL. To schedule a meeting with Celerica at CTIA, please contact The Devon Group. About Cellcom With strong local and international backing, Cellcom was established in the mid 1990's as Israel's second wireless operator. Since then, Cellcom has grown into Israel's largest wireless operator with over 2.25 million subscribers and more than 3,500 employees. Cellcom is one of BellSouth's subsidiaries, partly held (34.75%) by BellSouth International. As part of its aim of maintaining its leadership role in the communications sector by adapting to the changing needs of its customers, Cellcom has made bold moves to transform its business, including the establishment of a new GPRS/GSM network. Note to editors: Trademarks and registered trademarks referenced herein remain the property of their respective owners. |
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