Celebrity-Designed Platinum Heart Necklaces Hit Auction Block Today at Sothebys.com for Valentine's Day 2003; Proceeds to Go to Each Star's Chosen Charity.Business & Entertainment Editors/Fashion Writers NEWPORT BEACH Newport Beach, residential and resort city (1990 pop. 66,643), Orange co., S Calif., on Newport Bay and the Pacific Ocean; inc. 1906. It is a popular seaside resort and yachting center. Manufactures include electrical and medical equipment, computers, boats, and adhesives. , Calif.--(BUSINESS WIRE)--Jan. 27, 2003 Today, Platinum Guild International USA (PGI-USA) kicked off the second year of their Women With Heart(TM) celebrity heart pendant design program. Six of today's most compelling actresses, musicians and supermodels -- including Christina Applegate Christina Applegate (born November 25, 1971) is an American Emmy Award-winning and Tony Award-nominated actress, particularly well-known for playing the very attractive, promiscuous, dim-witted Kelly Bundy on the Fox television network sitcom Married… with Children. , Brandy, Gisele Bundchen, Penelope Cruz, Susan Sarandon Susan Sarandon (born October 4, 1946) is an Academy Award-winning American actress. Biography Early life Sarandon, the eldest of nine children, was born Susan Abigail Tomalin and Barbra Streisand Noun 1. Barbra Streisand - United States singer and actress (born in 1942) Barbra Joan Streisand, Streisand -- have personally designed, platinum heart pendant necklaces which were brought to life by a select group of top platinum jewelry designers and will be auctioned off to benefit each star's chosen charity. Online bidding begins today on www.sothebys.com and runs through February 10th, 2003 -- just in time for Valentine's Day Valentine's Day: see Saint Valentine's Day. Valentine's Day Lovers' holiday celebrated on February 14, the feast day of St. Valentine, one of two 3rd-century Roman martyrs of the same name. St. gift giving. Platinum's Women With Heart(TM) program combines the beauty and purity of the world's most precious metal with the heart icon -- a universal symbol of love and compassion. Each fashion-forward platinum heart design conveys the celebrities' individual sense of style and character. Susan Sarandon describes her platinum heart pendant design as, "Something that is strong, but reminds us of our frailty and therefore encourages us to love and live." Brandy's explosion of soft platinum hearts come together to form a unique flower, while Christina Applegate's and Barbra Streisand's delicate and intricate designs embody a sense of romance and old world charm. Penelope Cruz and Gisele Bundchen's designs are equal parts modern and sleek. "Platinum's Women With Heart(TM) program celebrates creative expression and the giving nature of these incredible women," says PGI-USA Vice President, Frank Proctor. "It is wonderful to see them giving back and having fun in the process." Dear to their hearts, the celebrities and their charity beneficiaries include: Christina Applegate (Center for the Advancement of Nonviolence), Brandy (United Negro College Fund The United Negro College Fund (UNCF) is a Fairfax, Virginia-based American philanthropic organization that fundraises college tuition money for African-American students and general scholarship funds for 39 historically black colleges and universities. ), Gisele Bundchen (St. Jude Children's Research Hospital St. Jude Children's Research Hospital, founded in 1962, is a leading pediatric treatment and research facility focused on children's catastrophic diseases. It is located in Memphis, Tennessee. In 1996, Peter Doherty, Ph.D., of St. ), Penelope Cruz (Caring for Children & Families with AIDS), Susan Sarandon (Heifer HEIFER. A young cow, which has not had a calf. A beast of this kind two years and a half old, was held to be improperly described in the indictment as a cow. 2 East, P. C. 616; 1 Leach, 105. Project), and Barbra Streisand (Alzheimer's Association The Alzheimer's Association, incorportated on April 10, 1980 as the Alzheimer’s Disease and Related Disorders Association, Inc., is a non-profit American voluntary health organization which focuses on care, support and research for Alzheimer's disease. ). For jewelry lovers, fans and gift givers who wish to view Platinum's Women With Heart(TM) celebrity designs in person, PGI-USA and Sotheby's will host public preview days with online bidding terminals at Sotheby's in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. on February 3rd - 5th from 10:00am to 5:00pm and in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. on February 7th from 10:00am to 5:00pm. For additional details on the celebrities, their pendants and charities, the platinum designers, public preview days and online bidding, visit Platinum Guild International's Web site at www.preciousplatinum.com. The ideal gift of love and an enduring fashion statement, a platinum heart delivers something rare and beautiful -- making it the ideal Valentine's Day gift. Always a trend leader, platinum jewelry continues to dominate the Red Carpet and remains a favorite of many celebrities, including last year's illustrious Women With Heart(TM) participants, Britney Spears, Gwyneth Paltrow, Faith Hill, Catherine Zeta Jones and Kristin Davis, to name but a few. No one understands platinum's merits more than the talented jewelry designers who are drawn to its white hot luster, strength and intrinsic values. According to Scott Kay, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and Head designer of Scott Kay Platinum, who is collaborating with celebrity participant Susan Sarandon, "A gift of a platinum heart is the ultimate way to express your deep commitment to a loved one. Rare, precious and pure, there is no other gift that can convey the depth of your emotions better than a gift of platinum." While only six winning bidders will ultimately own a celebrity designed platinum heart pendant, gift-givers everywhere can find an array of platinum jewelry designs from participating Women With Heart(TM) platinum jewelry designers including Alex Soldier, Gumuchian Fils, Michael Beaudry, Neil Lane, Scott Kay and VERRAGIO at fine jewelry retailers nationwide. About Platinum Guild International USA (PGI-USA) Platinum Guild International USA, the U.S. marketing arm for the worldwide platinum industry, is dedicated to stimulating and protecting the American market for platinum jewelry. Since the Guild began in 1992, the demand for platinum jewelry has increased more than 1500 percent. For more information about precious platinum jewelry and a free "Platinum Buyer's Guide," write to PGI-USA, 620 Newport Center Drive, Suite 800, Newport Beach, CA 92660 or visit the Web site at www.preciousplatinum.com. For more information about Platinum's Women With Heart(TM) program, please contact Niki Ostin at Magnet Communications in Los Angeles 310/203-3044. |
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