Celebrity Parents Get Serious about Playtime.

Celebrity Parents Get Serious about Playtime

Thursday, April 6
                        12:15 P.M. - 1:30 P.M.
              Cafe Gray, 10 Columbus Circle - Third Floor

WHAT:       On April 6 in New York, creativity experts from all walks
            of life will gather to explore the absence of creativity
            in today's playrooms and classrooms and how to bring it
            back to ensure our kids have bright futures.

            Speakers include:

            --  Clothing Designer Eileen Fisher and Actor Matthew
                Broderick, on their creative careers and roles as
                creativity champions at home with their children

            --  NASA Classroom of the Future Teacher Meri Cummings and
                MIT Lifelong Kindergarten Director Mitch Resnick on
                creativity in the classroom and why more creative
                thinking is critical for the future

            --  Founders of the virtual mom community and weekly
                Internet radio show MomsTown, Mary Goulet and Heather
                Reider, with tips for today's time-crunched parents

WHY:        Kids spend 6.5 hours a day in front of video games,
            computers, DVD players and TVs; they're listening to
            iPods, communicating via instant-messaging and writing
            emails--all at the same time. Today's kids don't have time
            for imaginative, hands-on playtime!

VISUALS:    As a backdrop for any on-site interviews:

            --  Oversized, standing LEGO structures

            --  Life-size model (six foot standing) of one of Eileen
                Fisher's spring fashion designs built out of LEGO
                bricks.

            --  B-roll footage and SOTs of the above speakers and
                footage of children playing in a New York City
                classroom can be made available upon request.