Celebrity Chef Bradley Ogden to Bring Acclaimed New American Cuisine to Caesars Palace.Business/Travel/Food Editors NOTE TO MEDIA: Multimedia assets available LAS VEGAS--(BUSINESS WIRE)--July 24, 2002 Famed Bay Area chef Bradley Ogden, whose new take on classic "farm fresh" American cuisine has earned him national acclaim and a gallery of top culinary awards, will open his first restaurant outside of California next year at Caesars Palace Caesars Palace is a luxury hotel and casino located on the Las Vegas Strip in Las Vegas, Nevada. Caesars Palace is owned and operated by Harrah's Entertainment. Caesars is located on the west side of the Strip, between the Bellagio and the Mirage. , at the heart of the Las Vegas Strip The Las Vegas Strip (also known as The Strip) is a 4 mi (6.7 km) section of Las Vegas Boulevard South, most of which has been designated an All-American Road. . To be named Bradley Ogden, the new restaurant is scheduled to open in March 2003, the same month that Celine Dion will debut in a Franco Dragone-produced theatrical spectacular at Caesars' new 4,000-seat Colosseum Colosseum or Coliseum (both: kŏləsē`əm), Ital. Colosseo, common name of the Flavian Amphitheater in Rome, near the southeast end of the Forum, between the Palatine and Esquiline hills. . The new Ogden venue will give Caesars Palace one of the most exciting restaurant rows in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. -- located steps away from the Colosseum entrance -- with Jean-Marie Josselin's 808, Tony Tammero's Palm and Wolfgang Puck's Spago and Chinois. Ogden rose to national prominence as the executive chef for San Francisco's renowned Campton Place Hotel. Later, Ogden and partner Michael Dellar opened Ogden's signature restaurant, The Lark Creek Inn in Marin County, just north of San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , which has been acclaimed by leading critics and publications as one of the best restaurants in the nation. It was followed by One Market Restaurant in San Francisco, Lark Creek in Walnut Creek and San Mateo, Yankee Pier in Larkspur Larkspur, city, United States Larkspur, city (1990 pop. 11,070), Marin co., W Calif., a prestigious residential suburb of San Francisco near Mt. Tamalpais; inc. 1908. The region's scenic beauty and excellent beaches attract many visitors. , Parcel 104 in Santa Clara and Arterra in Del Mar. Among other awards, Ogden has been named Best Chef California by the James Beard Foundation The James Beard Foundation is a New York-based national professional non-profit organization named in honor of James Beard that serves to promote the culinary arts by honoring chefs, wine professionals, journalists, and cookbook authors at annual award ceremonies and providing , one of the Great American Chefs by the International Wine and Food Society, winner of the Golden Plate Award by the American Academy of Achievement and Chef of the Year by the Culinary Institute of America. A popular television guest, Ogden has appeared on the "Today" show, "Good Morning, America," "AM/San Francisco," "Dinner at Julia's" and the Discovery Channel's "Great Chefs of the West" series. Ogden earned his reputation as one of country's most innovative culinary talents by transforming traditional dishes that showcase farm fresh American ingredients. Acknowledged as a trailblazer in new American cuisine New American cuisine a term for upscale, contemporary cooking served primarily in restaurants in the United States. Combining flavors from America's melting pot with traditional techniques, New American cuisine includes ethnic twists on old standbys, Old World peasant dishes made , Ogden was inspired by the fresh trout, free-range chickens and just-picked fruits and vegetables he enjoyed while growing up in Traverse City, Michigan Traverse City is a city in the U.S. state of Michigan. It is the largest in the 21-county Northern Michigan region. As of the 2000 census, the city population was 14,532. In 2005, the Traverse City Micropolitan Statistical Area was the largest in Michigan and the 13th largest in . In recent years, Ogden has forged partnerships with specialty produce farms, local fishermen and nearby ranchers to obtain classic ingredients at their peak. "Bradley Ogden is a true American champion. We're pleased to welcome him and his new restaurant to the home of champions -- Caesars Palace," said Caesars President John Groom. "Bringing Bradley Ogden to Caesars is a key part of our strategy to offer our guests the very best -- in gaming, in entertainment, in retail and in dining. Debuting Bradley Ogden and the Celine Dion spectacular in the same month is a measure of our commitment to creating a whole new experience for guests at Caesars -- and all the rest of our center-Strip properties," Groom said. Caesars' corporate parent, Park Place Entertainment Corporation (NYSE NYSE See: New York Stock Exchange :PPE PPE (Brit) n abbr (Univ) (= philosophy, politics, and economics) → Studiengang bestehend aus Philosophie, Politologie und Volkswirtschaft PPE n abbr (BRIT ) (SCOL ), owns four other Las Vegas casino resorts. Three -- Paris Las Vegas This article is about the Las Vegas hotel. For other uses, see Paris (disambiguation). Paris Las Vegas is a hotel and casino located on the famed Las Vegas Strip in Las Vegas, Nevada, USA , that is owned and operated by Harrah's Entertainment. , Bally's and the Flamingo -- are located adjacent to Caesars at the center of the Las Vegas Strip. "This is a great time to bring a great restaurant to a legendary resort that is entering its new golden age," said Ogden. "In recent years, both residents and visitors in Las Vegas have become more appreciative -- and more demanding -- of fine food and excellent wines. We're looking forward to delivering an exceptional new dining experience to everyone who lives in or comes to Las Vegas." Bradley Ogden will be built adjacent to the Forum Casino, directly across from the entrance to Caesars' new Colosseum. The restaurant, kitchen and bar will comprise approximately 9,800 square feet, offering 190 seats for dining and 60 seats for cocktails. The restaurant design, created by Engstrom Design Group of San Rafael, Calif., will be inspired by The Lark Creek Inn. At its entrance, Ogden's Las Vegas venue will feature a prominent bar designed to celebrate Northern California's tradition of fine wines. The restaurant will include two private dining rooms and satellite areas that can easily accommodate group seatings. Park Place Entertainment is the world's largest gaming company. Park Place owns, manages or has an interest in 28 gaming properties operating under the Caesars, Bally's, Flamingo, Grand Casinos, Hilton and Paris brand names with a total of approximately two million square feet of gaming space, more than 28,000 hotel rooms and 55,000 employees worldwide. Additional information on Park Place Entertainment can be accessed through the company's 24-hour investor relations Investor relations The process by which the corporation communicates with its investors. service. Individuals may call toll-free 877-PPE-NYSE (877-773-6973) or visit www.parkplace.com to obtain the latest company news and stock price information, or to request information by email, fax or postal mail delivery. NOTE: This press release contains "forward-looking statements" within the meaning of the federal securities law and intended to qualify for the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. from liability provided there under. All statements which are not historical statements of fact are "forward-looking statements" for purposes of these provisions and are subject to numerous risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the forward-looking statements. Forward-looking statements include all financial projections, including projections of revenue, market share, earnings, or free cash flow, statements of management's plans, objectives or expectations of future economic performance, statements regarding new products or services, statements of belief, and statements regarding anticipated construction, development, or acquisition. Additional information concerning potential risk factors that could affect the company's future performance are described from time to time in the company's reports filed with the Securities and Exchange Commission, including the company's Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended December 31, 2001, and on Form 10 Q, for the quarter ended March 31, 2002. This report may be viewed free of charge at the following website: www.sec.gov. 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