Celebrity 'Jean Therapy' Raises Funds and Awareness for National Multiple Sclerosis Society through Yahoo! Auctions.Business Editors/High-Tech Writers SANTA CLARA Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , Calif.--(BUSINESS WIRE)--Aug. 28, 2000 Arnold Schwarzenegger Arnold Alois Schwarzenegger (German pronunciation (IPA): [ˈaɐ̯nɔlt ˈaloɪ̯s ˈʃvaɐ̯ʦənˌʔɛɡɐ] , Britney Spears, Claudia Schiffer Claudia Schiffer (born August 25, 1970[2]) is a German supermodel and actress, who reached the height of her popularity during the 1990s. Schiffer is one of the world's most successful supermodels, appearing on over 500 magazine covers[3][4] , Cuba Gooding, Jr., Danny DeVito Daniel Michael DeVito Jr. (born November 17, 1944) is an Emmy Award-winning American actor, director, and an Oscar-nominated producer, who first gained prominence for his portrayal of "Louie De Palma" on the popular ABC and NBC TV series Taxi (1978–1983). , Drew Barrymore, Harrison Ford, Hugh Jackman, Kevin Costner, Mariah Carey, Warren Beatty Henry Warren Beaty (born March 30, 1937) is an Academy Award- and Golden Globe-winning American actor, producer, screenwriter and director, known as Warren Beatty. Biography Early life and Education and Other Celebrities "Undress for MS" This back-to-school season it pays to be blue -- blue jeans blue jeans also blue·jeans pl.n. Clothes, especially pants, made of blue denim. blue jeans npl → tejanos mpl; vaqueros mpl that is -- as "Undress for MS -- Yahoo!(R) Celebrity Jeans Auction" kicks off today on Yahoo! Inc. (Nasdaq:YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ). Through the special Multiple Sclerosis (MS) awareness campaign, people can jump into the celebrity jean pool and raise awareness and funds for the National Multiple Sclerosis Society's Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, Chapter by bidding on signed, well-worn celebrity jeans and/or apparel on Yahoo!(R) Auctions (http://auctions.yahoo.com). People can also send online greeting cards See e-card. with images of selected pairs of signed jeans to friends and family from Yahoo! Greetings (http://greetings.yahoo.com). (See related video available on Yahoo! Broadcast The former Webcasting division of Yahoo! that broadcast live and archived TV and radio shows as well as on-demand movies, sports and other audio and video material. It also offered organizations Webcasting for private meetings such as conferences and distance learning. at http://webevents.broadcast.com/yahoo/undressedforms). More than 70 celebrities autographed and donated their jeans to be auctioned on Yahoo! Auctions, one of the largest, globally-branded free auction sites on the Internet, to support the National Multiple Sclerosis Society's Southern California Chapter. All monies raised will be dedicated to ending the devastating dev·as·tate tr.v. dev·as·tat·ed, dev·as·tat·ing, dev·as·tates 1. To lay waste; destroy. 2. To overwhelm; confound; stun: was devastated by the rude remark. effects of MS and to promoting and providing critically-needed programs and services to individuals living with MS. "Working with communities to help find a solution, raise awareness, and deliver meaningful messages in a fun and entertaining way has always been an integral part of Yahoo!," said Rich Godwin, brand manager, Yahoo! Auctions, Yahoo! Inc. "Through this charity auction, people can connect with their favorite celebrity and at the same time make a real difference in the fight against MS. Together with the support of more than 70 celebrity participants, the National MS Society and Fox Films, Yahoo! Auctions can provide much needed assistance for people and families affected by multiple sclerosis." "Everyday more than a third of a million Americans face an incredible challenge: learning to live with an unpredictable and often devastating disease -- Multiple Sclerosis," said Tom Sherak, board member, Southern California Chapter, National MS Society, and chairman, 20th Century Fox Domestic Film Group. "This charity auction is a unique collaboration and a wonderful example of the incredible generosity and compassion of the entertainment industry. Yahoo! has enabled us to reach out to a global community through Yahoo! Auctions and thus given us a more far-reaching voice. Together, we can work to raise funds and increase awareness of MS. We can embrace the ultimate challenge -- to find a cure and to make it easier for people with MS to live independently." Auction Action 'Round the World In addition to bidding in the U.S., people in Australia & New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. , Canada, the United Kingdom & Ireland, and Singapore will also have access to the celebrity jeans auction through http://auctions.yahoo.com.au, http://auctions.yahoo.co.nz, http://auctions.yahoo.ca, http://auctions.yahoo.co.uk, and http://sg.auctions.yahoo.com. Yahoo! Japan Yahoo! Japan Corporation (ヤフー株式会社 (http://auctions.yahoo.co.jp), the leading auction service in Japan with more than one million daily listings, is also hosting their own Celebrity Jeans Auction featuring signed and well-worn jeans from Leonardo Di Caprio, Jamie Lee Curtis "For more than 50 years, the Years, The the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109] See : Time Southern California Chapter of the National MS Society has played an integral role in helping people with MS to live life to the fullest. We continue to look for innovative ways to make a difference in the fight against MS," said Leon LeBuffe, Ph.D., president, National Multiple Sclerosis Society The National Multiple Sclerosis Society, a United States-based non-profit organization, and its network of chapters nationwide promote research, educate, advocate on issues relating to multiple sclerosis, and organize a wide range of programs, including support for the newly , Southern California Chapter. "Yahoo! has contributed to our efforts in such a significant and creative way by raising money for our annual Dinner of Champions campaign through the Yahoo! Auctions platform, and increasing awareness about MS with a global audience on the Internet. Working together we can help end the devasting effects of MS." The entire campaign runs from Aug. 28 through Sept. 10, 2000. Auction results will be announced mid-September and again at the 26th Annual Dinner of Champions in Los Angeles on Monday, Oct. 2, 2000. To participate or learn more about the campaign, visit http://jeans.yahoo.com. Celebrity participant and jean pool inventory list is also available. For more information about MS, contact the National Multiple Sclerosis Society's Southern California Chapter at http://cal.nmss.org or contact the National Multiple Sclerosis Society at 1-800-Fight-MS (1-800-344-4867). As the largest free globally-branded online auction service, Yahoo!(R) Auctions operates in 16 countries and 11 languages, giving consumers access to the unique and antique through its ever-expanding world of collectibles. Launched in September of 1998, Yahoo! Auctions offers more than two million items to choose from in categories, including coins, autos, and sports memorabilia, as well as extraordinary items found through unique charity, featured and merchant auctions. With the support of Yahoo!'s global community of users and comprehensive tools, Yahoo! Auctions' consumers can bid and sell with confidence as part of Yahoo!'s unparalleled audience of consumers worldwide. About Yahoo! Yahoo! Inc. is a global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 156 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business services designed to enhance the Web presence of Yahoo!'s clients, including audio and video streaming, store hosting and management, and Web site tools and services. The company's global Web network includes 23 local World properties outside the United States. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States The United States and Canada share a unique legal relationship. U.S. law looks northward with a mixture of optimism and cooperation, viewing Canada as an integral part of U.S. economic and environmental policy. , and is headquartered in Santa Clara, Calif. Note to Editors: Contact Dana Young for select digital and 35mm. slide images. VNR/B-Roll: 2 Satellite C-Band feeds will be available -- Monday, August 28th and Tuesday, August 29th, 1415-1430 (ET), Telstar 6, Transponder 8, DL Frequency 3860 mHz (horizontal); audio 6.2/6.8. For hard copies or feed information, contact Kim McCready at Yahoo! at 408/830-6057 or Albert Leung at Beyond Pix Productions at 415/434-1027. Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners. |
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