Celebrities Name New PANTONE Colors; Creative Visionaries Share Names and Inspirations for Never-Before-Seen Colors.

Business Editors & High Tech Writers

CARLSTADT, N.J.--(BUSINESS WIRE)--April 26, 2000

Pantone, Inc., the world-renowned authority on color and provider of color standards, today revealed the names of new PANTONE Colors, as well as the celebrity inspiration behind them. To celebrate the launch of its newest version of the PANTONE MATCHING SYSTEM(R), its flagship product for the graphic design and printing industries, Pantone invited thought leaders in fashion, graphic design, beauty, fine arts, architecture, dance, illustration, industrial design and entertainment to "own" a new PANTONE Color by giving it an original name.

The participating "color gurus" shared the inspiration behind their color name, their favorite color-related memory and a fantasy project for the color. Color names and celebrity participants are as follows:

-- Flip-flop Purple PANTONE 7451 by Aerin Lauder, executive

director of creative marketing for Estee Lauder USA and

Canada;

-- Icarus PANTONE 7531 by I.M. Pei, internationally renowned

architect whose projects include the JFK Library (Boston),

Grand Louvre (Paris), Rock and Roll Hall of Fame (Cleveland)

and Four Seasons Hotel (Manhattan);

-- Porta Pera Yellow PANTONE 7403 by Mary GrandPre, fine artist

and illustrator of the best selling Harry Potter book series;

-- Foundation PANTONE 7415 by Randolph Duke, fashion designer of

the Oscars red carpet, dressing, among others, Hilary Swank,

Sara McLaughlin, Kim Basinger, Minnie Driver, Lisa Kudrow and

Geena Davis;

-- Chica Chica Boom PANTONE 7408 by Simon Doonan, creative

director of Barneys New York department store, known for his

provocative and controversial window displays, and author of

Confessions of a Window Dresser;

-- Sublime Blue PANTONE 7462 by Milton Glaser, creator of

corporate/marketing images which include the I "heart" NY

logo, and co-founder of New York Magazine;

-- Beachglass PANTONE 7455 by David Rockwell, architectural and

interior designer whose projects include a permanent theater

for Cirque du Soleil, renovation of the W Hotel New York, the

dramatic setting of the well-known Nobu restaurant and, in the

works, a theater for the Academy Awards;

-- Celeste PANTONE 7458 by Daniel Weil, industrial design

principal at Pentagram (UK) whose work has been featured at

The Victoria & Albert Museum in London and the Museum of

Modern Art in New York;

-- Raleigh PANTONE 7491 by Cheri Dorr, innovator of logos,

corporate identity programs and broadcast graphics for clients

such as Oxygen Media, ESPN and MTV;

-- Old Dog Blue PANTONE 7469 by Paul Davis, American illustrator

and graphic designer whose illustrations have appeared in

Life, the New Yorker, Time and Sports Illustrated;

-- Neo-Mexico PANTONE 7417 by Peter Martins, Ballet

Master-in-Chief of the New York City Ballet;

-- Curry PANTONE 7413 by Colin Cowie, author, lifestyle

consultant and event planner to the stars, and host of the

weekly AMC show "Everyday Elegance with Colin Cowie";

-- Soilent Green PANTONE 7488 by Marc Newson, Australian-born

industrial designer most recently commissioned to develop the

Ford Concept Car named after its PANTONE Color, 021C;

-- Carolyn Eve Green PANTONE 7498 by Stephin Merritt, New

York-based songwriter-producer-musician of rock band Magnetic

Fields whose new album, "69 Love Songs," includes the lyric,

"You make me blue, PANTONE 292."

"Color affects many people across every industry," said Richard Herbert, executive vice president of Pantone. "We selected this small, eclectic group of creative experts to celebrate the new Graphics Color Systems because they are each known for innovative use of color in their respective fields. I can't think of a more effective way to demonstrate the ubiquity of color than that."

The color choices and individual names for the new PANTONE Colors were as diverse as the group itself. Highlights from the guru entries included Simon Doonan's selection of a vibrant yellow which he named Chica Chica Boom after Carmen Miranda. Other inspirations for his color were a vintage Hermes purse and rotten mangos.

Stephin Merritt named his deep green Carolyn Eve Green, after a close friend living in the "pine-addled Rocky Mountains." Merritt believes that "if vegetables were Carolyn Eve Green, children would be happier to eat them," and although not advisable for lampshades, eyeshadow or milk cartons, his color would be well suited for carpet or a wristwatch.

David Rockwell would love to do an airport terminal in Beachglass, the vivid blue color that reminds him of water and a rare piece of glass he found while walking on the beach. "The image of the beach would be a nice one for travelers to have as they embark," said Rockwell.

"Color and color association pervade every facet of a person's daily life," said Leatrice Eiseman, executive director of the Pantone Color Institute(R). The institute studies how color influences human thought processes, emotions and physical reactions, which are reflected in each celebrity's color and name choice. Eiseman believes that, based on his color associations, Stephin Merritt thinks and feels in color. According to Eiseman, our reactions to color are personal and emotional, often associated with childhood memories, evidenced by Cheri Dorr's Raleigh, named for the British three-speed bicycle her parents gave to her, or favorite vacation spots, as indicated by Porta Pera, reminiscent of Mary GrandPre's love of Italy. She also observes that Doonan's impression of yellow is one of whimsy - a color not to be taken too seriously - as is apparent in his color name.

The celebrity color name campaign is only a small part of the launch of the new Graphics Color Systems. The PANTONE MATCHING SYSTEM(R), along with the company's process color selector and solid to process color reference products, has undergone significant improvements including 147 new colors plus seven metallics, new paper stocks and a bold new presentation. Pantone conducted extensive research and interviews with current design, prepress and print product users to develop new products that address the changing needs and trends of the graphics community.

With more than 37 years of experience, Pantone, Inc. is recognized as the worldwide leader in color communication and Internet color technology for the graphic design, printing, publishing, textile and plastics industries. Additional information about Pantone is available on the company's Web site at www.pantone.com or by calling Pantone at 888-PANTONE.

PANTONE(R)and other Pantone, Inc. trademarks are the property of Pantone, Inc.(c)Pantone, Inc., 2000