Celebrily blogs.

With Google Inc. and Yahoo Inc. taking ad dollars away from television, it may seem the West Coast center of advertising gravitas has shifted north to Silicon Valley. But in one new ad medium, Los Angeles still has the inside edge: Celebrity blogs.

Last month the L.A.-based online ad sales rep firm Gorilla Nation signed the celeb blog PinkIsTheNewBlog.com. Aggregating Pink's traffic to Gorilla Nation's other paparazzi sites--Superfical, Jossip, Egotastic and Socialite's Life--creates a market of 49.1 million page-views every month.

"People seem to have an insatiable appetite for Lindsay, Paris, Jessica and Nicole, and we're here to make it all more interesting," said Trent Vanegas, the former teacher from Detroit who founded Pink and now blogs in L.A. "We just revel in the ridiculousness of it all."

As an advertising venue, Pink trails far behind its Gorilla Nation teammates. Pink reports 1.9 million unique visitors and 4.8 million page views per month. By comparison, Egostatic has 5 million unique visitors and 13 million page-views, while Superficial delivers 9 million visitors and 12 million page-views.

Staff reporter Joel Russell can be reached at [phone], ext. 237, or at [e-mail].