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CelebDirect Engages Applbaum / Zouvas to Complete Its 15C-2-11 and Begin Its Application to up-List on the OTC:BB.


LOS ANGELES -- CelebDirect (Pink Sheets:CELI CELI Compte d'épargne Libre d'impôt (French: Tax-Free Savings Account; Canada)
CELI Commitment Efficiency Leadership & Involvement (Quebec schools) 
) is pleased to announce that it has engaged its legal Counsel, Applbaum / Zouvas, to complete its 15C-2-11 and begin its application for an OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
:BB up-listing.

"As CelebDirect continues to grow its business, it is important to migrate CelebDirect's listing to a level commensurate with the sophistication so·phis·ti·cate  
v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates

v.tr.
1. To cause to become less natural, especially to make less naive and more worldly.

2.
 of our investor base. Completing our 15C-2-11 is one of many steps CelebDirect is pursuing to provide investors regular disclosure and completing the registration process for listing on the OTC:BB," stated Bill Thompson, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of CelebDirect.

CelebDirect is in the process of implementing policies, procedures, redundancy and oversight to its financial systems to ensure compliance with US GAAP GAAP

See: Generally Accepted Accounting Principles


GAAP

See generally accepted accounting principles (GAAP).
 and Sarbanes / Oxley reporting rules and guidelines as well as ensure a systematic and seamless internal financial tracking and reporting infrastructure.

CelebDirect believes up-listing itself to become a reporting issuer is in the best interests of shareholders as well as growing the business and views a successful listing as a critical part to the overall success of the company.

About CelebDirect

CelebDirect specializes in Direct Response Marketing and brings to market unique and innovative products via proprietary direct-to-market strategies such as infomercials, advertorials, direct mail, Internet marketing, and traditional retail and other associated advertising vehicles to expeditiously ex·pe·di·tious  
adj.
Acting or done with speed and efficiency. See Synonyms at fast1.



ex
, economically and broadly market products globally. CelebDirect has developed a scaled cost structure based on Volume of Sales which allows CelebDirect to maintain a very low fixed cost base and factor its revenue to magnify mag·ni·fy
v.
To increase the apparent size of, especially with a lens.
 growth on nationally and internationally based products.

CelebDirect has established relationships, partnerships and key agreements in relevant industries that make its one-of-a-kind marketing approach extremely effective. CelebDirect's proprietary Direct to Market business model is the cumulative result of years of combined industry experience and relationships which utilizes a proven methodology of concentrated marketing efforts and focuses on specific demographic, psychographic In the field of marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Attitudes, and Opinions). , geographic and combined strategies in targeted markets.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of CelebDirect to be materially different from the statements made herein.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Nov 27, 2007
Words:406
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