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Celarix Strengthens Management Team by Appointing Nathan Pieri Vice President of Product Management.


Business Editors

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Oct. 24, 2000

Celarix, Inc. (www.celarix.com), dedicated to bringing real customers Web-centric collaborative technology to improve the global supply chain, today announced that Nathan Pieri, a seasoned marketing executive with a strong background in supply chain technology, has been named as the company's new vice president of product management.

Pieri's responsibilities will focus on actively developing and marketing Celarix' new and existing software solutions, designed to enable customers to connect with their supply chain partners, manage their logistics activities, analyze their logistics network performance, and procure To cause something to happen; to find and obtain something or someone.

Procure refers to commencing a proceeding; bringing about a result; persuading, inducing, or causing a person to do a particular act; obtaining possession or control over an item; or making a person
 and sell transportation through the latest messaging technologies.

Pieri brings a wealth of experience to his new role with Celarix marketing technology and Internet products in the supply chain software industry. He most recently served as vice president of. development and marketing for the Baan Company, a $500 million global provider of enterprise-class software solutions.

"With his remarkable track record at Baan, Nathan has proven himself to be a strong visionary 1. visionary - One who hacks vision, in the sense of an Artificial Intelligence researcher working on the problem of getting computers to "see" things using TV cameras. (There isn't any problem in sending information from a TV camera to a computer.  in the marketing of e-commerce and supply chain applications," said Evan Schumacher, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Celarix. "As Celarix continues to develop new Web-based applications See Web application.  that provide our customers with a single, centralized cen·tral·ize  
v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es

v.tr.
1. To draw into or toward a center; consolidate.

2.
 logistics solution, Nathan's deep domain expertise will play a significant role ensuring that we provide customers with the highest level of service and improve the information flow by connecting them to all of their trading partners throughout the global supply chain."

While at Baan, Pieri formulated for·mu·late  
tr.v. for·mu·lat·ed, for·mu·lat·ing, for·mu·lates
1.
a. To state as or reduce to a formula.

b. To express in systematic terms or concepts.

c.
 Baan's strategy, and developed and marketed an e-commerce suite of six products spanning buy-side commerce, sell-side commerce, service and supply chain collaboration. He began his tenure at Baan as product line manager for Baan's E-Enterprise solutions, prior to being promoted to vice president of development and marketing. Prior to working at Baan, Pieri was employed by the CosmosBay Corporation, an online service applications software company, as vice president of marketing. He also worked in business development and product management at Unifi Communications, served as a managing associate at Coopers & Lybrand Consulting, and held various line and project management positions in manufacturing at General Electric Corporation.

Pieri has a master's of business administration degree from Dartmouth College Dartmouth College, at Hanover, N.H.; coeducational; chartered 1769, opened 1770, the ninth colonial college (see Wheelock, Eleazar). Originally a men's college, Dartmouth began admitting women in 1972.  and a bachelor's degree in electrical engineering electrical engineering: see engineering.
electrical engineering

Branch of engineering concerned with the practical applications of electricity in all its forms, including those of electronics.
 from the University of Pennsylvania (body, education) University of Pennsylvania - The home of ENIAC and Machiavelli.

http://upenn.edu/.

Address: Philadelphia, PA, USA.
.

About Celarix, Inc.

Based in Cambridge, Mass., Celarix, Inc. (www.celarix.com) was founded in August 1998 by experts from the supply chain, logistics, technology and transportation industries. By leveraging decades of logistics experience, Celarix brings real customers Web-centric collaborative technology to improve the global supply chain, whether they're moving products across the street or around the globe. Celarix provides a single, centralized logistics solution, delivered over the Web. The company offers applications that enable customers to connect with their supply chain partners, manage their logistics activities, analyze their logistics network performance, and procure and sell transportation through the latest messaging technologies - ultimately providing retailers, manufacturers, distributors, carriers, freight forwarders An individual who, as a regular business, assembles and combines small shipments into one lot and takes the responsibility for the transportation of such property from the place of receipt to the place of destination.  and other trading partners with the information they need to improve customer service and profitability.
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Publication:Business Wire
Geographic Code:1USA
Date:Oct 24, 2000
Words:495
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