Celarix Names Robert J. Wesley Chief Marketing Officer; Former American Express Executive To Drive Customer-Centric Service Strategy.

Business/Technology Editors

BOSTON--(BUSINESS WIRE)--April 18, 2000

Celarix, Inc., the leading provider of web-based transportation procurement and logistics management services, today announced the appointment of Robert J. Wesley as chief marketing officer. Wesley joins the executive management team to lead and expand global marketing, investor relations, product development and product strategy with a customer-centric approach.

"The Internet is revolutionizing the way global organizations communicate and interact with their customers and trading partners," said Evan Schumacher, CEO of Celarix. "We were very selective in choosing a senior marketing veteran with an extensive procurement background to drive our marketing vision. Bob's leadership skills and wealth of global business and procurement experience are key components that will help us elevate to the next level as we expand our global presence and continue to build additional services into our solution."

Wesley comes to Celarix with more than 20 years of executive management experience in building major brands around the globe. He has led the business strategy, product development and marketing efforts of significant brands, including American Express and Mastercard International.

"Success in this market is dependent on understanding the customers needs and delivering products and services that surpass those needs and expectations," said Wesley. "Celarix has built a team of visionary and committed industry veterans that understands the needs of global logistics professionals. In response, Celarix is delivering solutions that allow those customers to meet the ever-increasing needs of the e-procurement revolution. My goal is to continue building the momentum by strengthening the marketing engine in such a way that Celarix effectively communicates with our targets the benefits of implementing a best-of-breed logistics solution."

During his 18-year career at American Express, he launched businesses and joint ventures in Asia, Latin America, Europe and the United States. He also led several major marketing and sales efforts targeting both businesses and consumers, resulting in significant increases in market share. At Mastercard, Wesley directed global product marketing and was responsible for developing and launching numerous products. He most recently served as head of marketing operations and technology, and chief financial officer for the alliance marketing division of Cendant Corporation, a leader in direct response and Internet marketing.

Wesley holds a master's degree in business administration from Boston University and a bachelor's degree in accounting from Boston College. He also has received a distinguished honor from Queen Elizabeth for assistance in developing the Tourism Marketing Strategy for New Zealand.

About Celarix

Based in Boston, Mass., Celarix, Inc., was founded in August 1998 by experts from the supply chain, logistics, technology and transportation industries. Celarix provides shippers and transportation service providers with comprehensive, integrated applications that combine the ability to procure transportation services and manage the logistics process on-line. By uniting the power of web-hosted software applications with the speed and accessibility of the Internet, Celarix empowers professionals responsible for the logistics and transportation process to make informed decisions with measurable results.

For more information on Celarix and its solutions, access the company's web-site at www.celarix.com.