Celanese changes name of Performance Polymers business.

Celanese Corp. has renamed its AT Plastics Inc. business, which produces ethylene vinyl acetate (EVA) copolymer and low density polyethylene (LDPE) resin, to Celanese EVA Performance Polymers Inc.

The name change is part of Celanese's plan to increase research and development efforts regarding EVA and LDPE and expand the business into new markets.

The new name underscores Celanese's commitment to this business via its recent investment in the company's Edmonton, Alberta, Canada, facility and through its integration into the global Celanese brand.

"In the past, under the AT Plastics name, we supported our customers with the development of specialized products that have been tailored to their application and manufacturing processes," says Michael Stubblefield, general manager of the business. "Recently, we embarked on a program of intensive research and development to create new applications for EVA copolymers that utilize the special performance properties of these materials in some exciting end markets, such as the pharmaceutical/medical and alternative energy industries. These applications require precision performance, high efficiency, and long lifecycle--properties that we can address very effectively with our EVA products."