Celanese Shows Off "Green" Emulsions at ACS 2008.New, Low VOC (Vertical Online Community) See vertical portal. Technology Expands Boundaries of Performance CHARLOTTE, N.C. -- At ACS (Asynchronous Communications Server) See network access server. 2008, Celanese Emulsion Polymers debuted exciting new eco-friendly technology to support manufacturers of coatings looking to satisfy the growing 'green demand' from consumers, meet more stringent regulations and obtain green certifications. Celanese also highlighted new high performance technology for 'high scrub' interior paints and exterior masonry paints. The major announcement by Celanese at the show was the introduction of its new EcoVAE[TM] line of vinyl acetate/ethylene (VAE n. 1. See Voe. ) emulsion polymers. Known as "the most environmentally friendly Environmentally friendly, also referred to as nature friendly, is a term used to refer to goods and services considered to inflict minimal harm on the environment.[1] VAE emulsion on the market today," EcoVAE emulsions have been designed to meet the needs of North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. coatings manufacturers for high quality, low to no VOC, environmentally friendly paints. According to Craig Mitchell, marketing manager for paints and coatings for Celanese Emulsion Polymers, the new products, industry involvement and recent investments by the emulsions business demonstrate the company's strong commitment to the North American coatings marketplace. "In the past few years, Celanese Emulsions has greatly increased its involvement with the various industry organizations including NPCA NPCA National Parks Conservation Association NPCA National Peace Corps Association NPCA National Precast Concrete Association NPCA National Paint & Coatings Association NPCA National Pest Control Association NPCA Niagara Peninsula Conservation Authority , CPCA CPCA California Primary Care Association CPCA Canadian Palliative Care Association CPCA Canadian Portland Cement Association CPCA Canadian Professional Coaches Association CPCA Chinese Patriotic Catholic Association CPCA Connecticut Primary Care Association and PDCA PDCA Purebred Dexter Cattle Association PDCA Painting and Decorating Contractors of America PDCA Purebred Dairy Cattle Association (USA) PDCA Pile Driving Contractors Association PDCA Pug Dog Club of America , to name a few, in order to better understand our customers and their needs," Mitchell said. "We have been investing in our manufacturing facilities in the United States and Canada to improve our production processes and better service our customers. We opened the new Celanese Houston Technology Center earlier this year to expand our application and development capabilities and help paint manufacturers accelerate the time to commercialization. Finally, we have the investments in our growing product range that represent some of the leading technologies for paint-making available today. Moving into the future, Celanese plans to lead the emulsion polymer industry with continued innovation and investment in the coatings sector in order to help our customers capitalize on emerging opportunities." EcoVAE: The future of environmentally friendly coatings The major announcement by Celanese at ACS 2008 was its new EcoVAE vinyl acetate/ethylene (VAE) emulsion technology. This new line of products offers a wide range of features that can be configured into benefit packages by paint manufacturers to meet the growing needs of their customers including DIYers, contractors, homeowners and specifiers in response to more stringent legislation and a blossoming demand for environmentally friendly products. The first product in the new line, EcoVAE 401, offers specific advances in wet edge, touch-up performance, scrub resistance, and hallmark low odor and low to no VOC formulation capability. EcoVAE 401 is versatile and can be used in a range of architectural interior paints from premium decorative DIY DIY abbr. do-it-yourself DIY or d.i.y. Brit, Austral & NZ do-it-yourself DIY abbr DIY do it yourself a DIY shop/job. to highly functional contractor grades. It is synthesized to be free of alkyl alkyl /al·kyl/ (al´k'l) the monovalent radical formed when an aliphatic hydrocarbon loses one hydrogen atom. al·kyl n. phenol phenol (fē`nōl), C6H5OH, a colorless, crystalline solid that melts at about 41°C;, boils at 182°C;, and is soluble in ethanol and ether and somewhat soluble in water. ethoxylates (APE) and will assist coatings manufacturers, architects and the construction industry in achieving 'green' certifications. Enhancing performance Celanese also highlighted two other products at ACS 2008 aimed at increasing performance in specific applications. Newly introduced RESYN 7480 is a vinyl acetate/acrylate copolymer copolymer: see polymer. emulsion that can be used to formulate "high scrub" flat, eggshell and semi-gloss coatings for high-traffic and frequently washed areas, such as kitchens and hallways. Laboratory tests showed as much as a 40% improvement in scrub cycles with RESYN 7480 when compared to other leading vinyl acrylic emulsions. The high molecular weight vinyl acrylic emulsion delivers an effective blend of durability and performance characteristics to interior coatings and is free of APEs. Additional performance advantages include excellent stain resistance, washability and good hiding. Celanese also highlighted Celvolit[TM] LDM LDM Logical Disk Manager LDM Local Data Manager LDM Logical Data Model LDM Last Days Ministries LDM Lorenzo de' Medici School (Florence, Italy and Austin, TX) LDM Limited Distance Modem LDM Long Distance Modem 2456, a vinyl acetate/ VeoVa[TM]/ acrylic emulsion that can serve as an excellent foundation for both architectural DIY and contractor paints. Celvolit LDM 2456 is ideal for exterior masonry paints because of its excellent alkali and efflorescence efflorescence: see hydrate. resistance. It also features good durability and weathering characteristics. In addition, Celvolit LDM 2456 can be used in textured coatings and plasters for interior uses. "We're very excited about EcoVAE and the other technology we have discussed at this year's American Coatings Show," Mitchell said. "But even more, we are looking forward to working collaboratively with our customers across North America in putting our new products to work in their paint formulations. At Celanese, our goal is meet the challenges of the marketplace and to help drive value into our customers' products by advancing coatings technology, including improving the environmental profile. We're going to continue to invest in this region and in the coatings industry globally in order to become an even more valuable product development partner to our customers. There isn't a challenge we don't think we can tackle if we work together." About the Emulsion Polymers Business of Celanese The Emulsion Polymers business of Celanese is a global leader in developing products and application technology to improve performance, create value and drive innovation in a broad range of industrial and consumer end-use applications including adhesives, coatings, engineered fabrics, glass fibers, paper, textiles and more. The business has manufacturing facilities worldwide and is supported by expert technical service regionally. More information about the Emulsions Polymers business of Celanese is available at www.celanese-emulsions.com. About Celanese As a global leader in the chemicals industry, Celanese Corporation (NYSE NYSE See: New York Stock Exchange :CE) makes products essential to everyday living. Our products, found in consumer and industrial applications, are manufactured in North America, Europe and Asia. Net sales Net Sales The amount a seller receives from the buyer after costs associated with the sale are deducted. Notes: This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight totaled $6.4 billion in 2007, with approximately 70% generated outside of North America. Known for operational excellence and execution of its business strategies, Celanese delivers value to customers around the globe with innovations and best-in-class technologies. Based in Dallas, Texas, the company employs approximately 8,400 employees worldwide. For more information on Celanese Corporation, please visit the company's website at www.celanese.com. For further information on this news release and Celanese Emulsion Polymers, please contact: Tom Nicolay, Resource Advantage Group E-mail: tnicolay@resourceadvantage.com Phone : +1 973 882 1313 Website : www.resourceadvantage.com |
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