Cegedim Announces Acquisition of Pharma Marketing.Business Editors/Health/Medical Writers PARIS--(BUSINESS WIRE)--April 19, 2004 CEGEDIM SA (ISIN Isin (ĭs`ĭn), capital of an ancient Semitic kingdom of N Babylonia. The city became important after the third dynasty of Ur fell to the Elamites and the Amorites (c.2025 B.C.). The phase from c.2025–c.1763 B.C. : FR0000053506), a global provider of value-added information and Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) solutions for the pharmaceutical industry, announced today that they have reached agreement to acquire 100% of the shares of Pharma Marketing Norway, head of the Pharma Marketing Group. Under the terms of the agreement, Cegedim expands its operations into the Nordic markets of Norway, Sweden, Denmark and Iceland, and reinforces its positions in Poland. Pharma Marketing was founded in Norway 44 years ago, has 185 employees and is the leading provider of a suite of CRM products, destined des·tine tr.v. des·tined, des·tin·ing, des·tines 1. To determine beforehand; preordain: a foolish scheme destined to fail; a film destined to become a classic. 2. to enhance the efficiency and effectiveness of healthcare industry sales and marketing resources. The group's skills rely on the most comprehensive database of health and medical professionals over the Nordic region. The operations were subsequently extended to cover the Polish market. On those countries Pharma Marketing provides databases, sales forces automation software and ETMS ETMS Enhanced Traffic Management System ETMS Electronic Territory Management System ETMS Electronic Train Management System ETMS Education and Training Management System (USAF) ETMS Eidgenössische Trugwild Meldestelle solutions, market research studies and direct marketing services. Laurent Schockmel, head of Cegedim's CRM division commented: "The tie up of Pharma Marketing's specialist local knowledge allied with Cegedim's broad product range is exactly the winning combination which we have been looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. in the Nordic markets. In addition, the acquisition will reinforce the range of services that we can offer our customers in Poland." Thanks to this acquisition, Cegedim is now the only company which can offer its products and support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services to the healthcare industry throughout the European continent. About Cegedim CEGEDIM has 35 years experience in providing value added information and CRM solutions to the pharmaceutical industry and healthcare professionals. The Group provides acknowledged expertise in state-of-the-art technologies such as IT and networks, database management and the assembly of complex and targeted key information for its healthcare customers. The Group's offer essentially consists of recurrent services which are greatly enhanced by CEGEDIM's proprietary databases and result in a competitive advantage for its customers. With operations covering 49 countries and a workforce of about 3,700 people, the CEGEDIM Group has reported a turnover of EUR EUR In currencies, this is the abbreviation for the Euro. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 389 million in 2003. |
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