Cedric Kushner Promotions, Inc. Anounces Formation of Ckrush Direct, Inc.

NEW YORK -- Cedric Kushner Promotions, Inc. ("CKP") (PK: CKHP - news) has announced that it has formed a new wholly-owned subsidiary, Ckrush Direct, Inc. ("Ckrush Direct"). Ckrush Direct will focus primarily on direct response, pay-per-view, video on demand, and retail distribution of DVD's, home videos, and various consumer goods. Ckrush Direct products will include some programs and products created by Ckrush Entertainment, Inc. ("Ckrush").

Ckrush Entertainment, Inc. was formed in 2004 by CKP, Inc. with a focus on filmed and television entertainment. In addition to its involvement with "Pledge This" starring Paris Hilton and Pauly Shore's "Pauly Shore is Dead", Ckrush is developing a number of other projects in the film and television category.

"The formation of Ckrush Direct reflects the next component of the CKP, Inc.'s business model," said Jim DiLorenzo, Vice President. "We see enormous potential utilizing our assets in the direct response and retail areas."

About Ckrush Entertainment, Inc.

Ckrush Entertainment, Inc. was formed in 2004 by Cedric Kushner Promotions, Inc. with a focus on filmed and television entertainment. Ckrush is currently developing a number of projects in the film and television category. Ckrush is a wholly owned subsidiary of Cedric Kushner Promotions, Inc. (PK: CKHP).

About Cedric Kushner Promotions, Inc.

CKP promotes world class professional boxers. In addition to its promotional activities, CKP produces and syndicates boxing programming for distribution worldwide. A steady program supplier to the world's leading television networks, the company promotes events televised worldwide.

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