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CeBit aims to entice cash-strapped consumers.


Byline: Reuters(Reuters)

FRANKFURT: Europe s biggest technology fair CeBit aims to entice cash-conscious business customers with software aimed at coping with the recession while itself continuing to experience a hemorrhage of trade-exhibitors.

Launched in 1986 in the northern German city of Hanover, CeBit has lost ground both to the more gadget-oriented Berlin rival IFA Immunofluorescent assay (IFA)
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 - a summer fair that has increasingly drawn consumers -- and to its U.S. competitor CES, whose annual show has the advantage of being two months earlier.

Nevertheless, Deutsche Messe Deutsche Messe, or The German Mass, (Deutsche Messe und Ordnung des Gottesdiensts) was published by Martin Luther in 1526. It followed his Latin mass (1523).

The German Mass was completely chanted, except for the sermon.
, which organizes CeBit and other German trade fairs, said it expected to draw some 495,000 visitors to this week s technology trade exhibition, despite a 25 percent drop in vendors to a level last seen in 1990.

"Given the depth of the world economic crisis, this number of 4,300 (exhibitors) represents a success," said Ernst Raue, a Deutsche Messe managing board member.

CeBit can even boast of Hollywood glitter this year, since California s official partnership means the U.S. state s Governor, Arnold Schwarzenegger Arnold Alois Schwarzenegger (German pronunciation (IPA): [ˈaɐ̯nɔlt ˈaloɪ̯s ˈʃvaɐ̯ʦənˌʔɛɡɐ] , will travel to Hanover to officially open the fair on Monday night with German chancellor Angela Merkel Angela Dorothea Merkel  (IPA: [ˈaŋɡela doʁoˈteːa ˈmɛɐ̯kəl]) (b. .

"The high-tech sector is still pretty well positioned compared with other industries," said Bernd Rohledder, managing director of IT industry association Bitkom.

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SAOC Sunbeam Alpine Owners Club (UK)
SAOC Sector Air Operations Center
SAOC South African Orchid Council
SAOC Submariners Association Of Canada (Gloucester, ON, Canada) 
 2009

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Publication:Times of Oman (Muscat, Oman)
Geographic Code:4EUGE
Date:Mar 16, 2009
Words:225
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