Cazarin Web Group Announces Redesign and Expansion of e-Expressions; New Interface and Additional Offerings Mirror Market Needs.Business Editors & Technology Writers Cazarin Web Group, a full-service full-ser·vice adj. Associated with or offering complete service: full-service gasoline pumps; full-service banks. web development and internet marketing See Internet advertising. company, today announced the redesigned interface and expanded offerings of e-Expressions, Cazarin's web-based email Web-based email or webmail is a term referring to an e-mail service intended to be primarily accessed via a web browser, as opposed to through an application such as Microsoft Outlook or Outlook Express, Mozilla's Thunderbird or Apple's Mail. marketing product. The redesign re·de·sign tr.v. re·de·signed, re·de·sign·ing, re·de·signs To make a revision in the appearance or function of. re of the e-Expressions interface, available at www.e-expressions.com, offers users enhanced usability How easy something is to use. Both software and Web sites can be tested for usability. Considering how difficult applications are to use and Web sites are to navigate, one would wish that more designers took this seriously. See user interface and usability lab. , and also accommodates the addition of a new product: emessages, and a new service: ecampaigns. Significant enhancements to the user's Address Book and Usage Reports have also been made. An emessage is a graphical, Rich Text HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. email that enable a company to present their offers in a way that is more engaging to the user. "Our emessages have been very successful," said Andrea Andrea ghost returns to the Spanish court to learn of the events that followed his death. [Br. Drama: The Spanish Tragedy in Magill II, 990] See : Ghost Hasey, Product Manager of e-Expressions. "When you are able to use photos, color, and creative layout to show your prospects what you're offering, it makes the selling process easier." An ecampaign is a complete email marketing service conducted by Cazarin Web Group, for a user's marketing department. "Matching a company's ideas and needs with our e-Expressions tools, we carefully develop, manage, and execute an email campaign from start to finish," noted Hasey. "Additionally, we provide an analysis report of the campaign that will enable companies to identify `hot' leads, future target audiences, and more." Emessages and ecampaigns were added to e-Expressions to accommodate the trends of email usage by businesses and individuals, and also offer another cost-effective cost-effective, n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate. internet marketing option for companies. Many e-Expressions users combine all three offerings: sending an ecampaign that combines a custom-designed emessage with a custom-designed ecard for a `one-two' punch. "This has been a very successful marketing move for many of our users," said Hasey. About e-Expressions e-Expressions, launched in October of 2001, began with offering business-to-business themed multimedia ecards, branded with a company's logo. e-Expressions can simultaneously distribute an email message to thousands of contacts, personalizing each ecard or message for the individual end user. e-Expressions' custom-designed email marketing solutions include ecards, emessages, and ecampaigns, designed to drive results for sales and marketing objectives: increase sales, announce special events, launch new products or services, distribute enewsletters, reduce the sales cycle, and provide a cost-effective alternative to traditional direct mail campaigns. e-Expressions is a stand-alone product of Cazarin Web Group, available on a membership basis to companies and organizations of all sizes. For more information, visit www.e-expressions.com or call 952-404-1222. About Cazarin Web Group Cazarin Web Group was founded in 1998 to help companies succeed on the Internet, and has successfully designed, developed and marketed more than 90 web sites for companies in a variety of industries. Cazarin is a Microsoft Certified See certification. Partner. For more information on Cazarin Web Group, log on to www.cazarin.com or call 952-404-1222. |
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