Cause-Marketing Agency Giving Solutions and One of the Nation's Largest Non-Profits for Teens, SHiNE, Forge Strategic Partnership to Promote Online Donations and Cause-Marketing Opportunities.Business Editors LOS LOS Length of stay, see there ANGELES--(BUSINESS WIRE)--Nov. 14, 2001 SHiNE and Its Corporate and Celebrity Sponsors Will Benefit From Giving Solutions' Online Giving Technologies and Innovative Cause-Marketing Services Giving Solutions Inc., an interactive cause-marketing agency, today announced a strategic partnership with New Jersey-based Shine Inc. (SHiNE), one of the nation's largest youth-oriented, non-profit organizations A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes. . The agreement means Giving Solutions will deliver its cause-marketing services and online giving technologies to SHiNE and have the opportunity to service the organization's corporate and celebrity supporters. SHiNE's corporate sponsors include MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. , Proctor A person appointed to manage the affairs of another or to represent another in a judgment. In English Law, the name formerly given to practitioners in ecclesiastical and admiralty & Gamble, Teen People, Kodak and Tommy Hilfiger Thomas Jacob Hilfiger (born March 24, 1951 in Elmira, New York) is a world-famous American fashion designer and creator of the eponymous "Tommy Hilfiger" and "Tommy" brands. Biography Hilfiger was born March 24, 1951 and raised in Elmira, New York. . The organization has garnered support from celebrities such as former Presidents Bill Clinton & George Bush, Rosie O'Donnell, Denzel Washington Denzel Hayes Washington, Jr. (born December 28, 1954) is a two-time Academy Award and Golden Globe Award-winning American actor and director. He has garnered much critical acclaim for his portrayals of several real-life figures, such as Steve Biko, Malcolm X, Rubin "Hurricane" and the Beastie Boys Beastie Boys is a hip hop musical group from New York City consisting of Michael "Mike D" Diamond, Adam "MCA" Yauch, Adam "Ad-Rock" Horovitz and the official DJ for the group Michael "Mix Master Mike" Schwartz. . "Cause-marketing is currently the fastest growing trend in advertising," said Alan Rambam, SHiNE's founder. "SHiNE is looking forward to working with Giving Solutions to successfully bring cause programs online in a way that extends their unique benefits both to our organization and our corporate and celebrity supporters." Under the terms of the agreement, SHiNE will grant Giving Solutions the exclusive rights to create, develop and deliver online donation and giving programs for SHiNE and its Web site, www.shine.com. SHiNE will also work to sell Giving Solutions' cause-marketing technologies and services to its corporate sponsors and celebrity supporters. "With nine out of 10 teens likely to switch brands to those associated with a good cause, the next generation in cause-related marketing definitely begins with the youth generation," said Ryan Okum, Giving Solutions' creator and chief executive officer. "SHiNE is a great organization and we are very excited to be working with them and its partners to empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems teens to positively affect the causes they care about." Giving Solutions integrates cause-marketing strategy, design, technology and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most to produce branding campaigns and online giving programs. The company provides online giving tools for corporations, celebrities and non-profit organizations to cause-market online, as well as innovative technologies which bring offline cause marketing efforts online. SHiNE, which stands for Seeking Harmony in Neighborhoods Everyday, was the designated youth component of the former White House's National Campaign Against Youth Violence. Its activities include neighborhood empowerment em·pow·er tr.v. em·pow·ered, em·pow·er·ing, em·pow·ers 1. To invest with power, especially legal power or official authority. See Synonyms at authorize. 2. programs and high-profile campaigns with companies like MTV and Tommy Hilfiger. "This partnership will give SHiNE a great tool in accepting secure online donations, conducting membership drives and overall increasing awareness and fundraising
About Giving Solutions Giving Solutions (GS), is an interactive cause-marketing agency that integrates strategy, design, technology and public relations to produce innovative branding campaigns and online giving solutions for corporations, celebrities and non-profit organizations. GS taps cultural trends and social issues to give its clients the necessary advantage over the competition by creating fresh cause-oriented programs on time and within budget. GS builds alliances between its clients and charitable causes to better differentiate their brand, build customer and employee loyalty and increase revenues while raising funds and awareness for non-profit organizations that support both local and global causes. Contact Giving Solutions at www.givingsolutions.com. About SHiNE SHiNE (Seeking Harmony in Neighborhoods Everyday) is a national non-profit organization that empowers young people to promote respect for diversity and end youth violence. SHiNE's innovative programming uses art, music, technology and sports to inspire creative self-expression and action. SHiNE was the designated youth component of the former White House's National Campaign Against Youth Violence, and was recognized as a "Promising Practice for the Future of America" by the President's Initiative on Race. Its mission is to help young people develop the tools they need to build self esteem, embrace diversity, promote social harmony and practice non-violence. Contact SHiNE at Verb 1. shine at - be good at; "She shines at math" excel at excel, surpass, stand out - distinguish oneself; "She excelled in math" www.shine.com. |
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