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Cause market winners: Halo Awards given to best partnership campaigns.


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A campaign to help overburdened K-12 teachers while burnishing burnishing /bur·nish·ing/ (bur´nish-ing) a dental procedure somewhat related to polishing and abrading.
burnishing,
n
 the image and motivating the employees and customers of the Jones Apparel Group Jones Apparel Group, Inc., a Fortune 500 company, is a leading designer, marketer and wholesaler of branded apparel, footwear and accessories. The company also markets directly to consumers through our chain of specialty retail and value-based stores, and operates the Barneys New  won an unprecedented three awards in the fourth annual Cause Marketing Halo Awards competition.

Jones New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 In The Classroom received golds awards in the Best Social Service/Education Campaign and Best National/Local Integration categories and a silver for Best Print Creative at the awards luncheon held during the Cause Marketing Forum conference in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
.

"The Cause Marketing Halo Awards demonstrate the good that can be done when businesses and nonprofits team up," said David Hessekiel, president of Cause Marketing Forum, Inc., the program's organizer

"In 1990, cause marketing spending was a bit more than $100 million. This year it is forecast to top $1.3 billion," said Hessekiel.

The Home Depot The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services.

Headquartered in Vinings, just outside Atlanta in unincorporated Cobb County, Georgia, Home Depot employs more than 355,000 people and operates 2,164 big-box
 and KaBOOM! each received Cause Marketing Golden Halo Awards for their leadership in this fast-growing field. Some 16 category-specific awards were given for campaigns that occurred in whole or in part during 2005. The winners were:

Best Environmental/Wildlife Campaign:

Gold: "Iams Home For the Holidays," The Iams Company & Helen Woodward Animal Center

Silver: "AT&T's My SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002.  eBill Paperless Program," AT&T & National Arbor Day Foundation The National Arbor Day Foundation is the world's oldest and largest tree-planting organization.[1] Its million members plant millions of trees every year. New members receive 10 free trees.  

Best Health Campaign:

Gold: "Cook for the Cure," KitchenAid & Susan G. Komen Breast Cancer Foundation

Silver: "Luna/Breast Cancer Fund Partnership," Clif Bar and the Breast Cancer Fund

Best Social Service/Education Campaign:

Gold: "Jones New York In The Classroom," Jones Apparel Group & 4 education groups

Silver: "Save Our History," The History Channel & American Assoc. for State & Local History

Best Joint Message Promotion:

Gold: "Change Your Clock, Change Your Battery," Energizer & International Association. of Fire Chiefs

Silver: "Save Our History," The History Channel & American Assoc. for State & Local History

Best Print Creative:

Gold: "Hear No Evil, See No Evil, Speak No Evil," ALDO Group & YouthAIDS

Silver: "Jones New York In The Classroom," Jones Apparel Group & 4 education groups

Best Transactional Campaign:

Gold: "Music Rising," Gibson Guitar, Guitar Center and MusiCares

Silver: "Cones for Kids," Easter Seals & Friendly Ice Cream Corporation

Best Cause Marketing Event:

Gold: "Hyundai Hope on Wheels," Hyundai Motor America and CureSearch

Silver: "The World's Largest Ice Cream Social," Cold Stone Creamery Cold Stone Creamery is an ice cream parlor chain based in Scottsdale, Arizona, United States.[1] History
The company was co-founded in 1988 by Susan and Donald Sutherland (unrelated to actor Donald Sutherland), who sought ice cream that was neither hard-packed
 & Make-A-Wish Foundation of America

Best National/Local Integration:

Gold: "Jones New York In The Classroom," Jones Apparel Group & 4 education groups

Silver: "Ford Get Tied to the Cure," Ford Motor Co. & Susan G. Komen Breast Cancer Foundation
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Title Annotation:Awards
Publication:The Non-profit Times
Geographic Code:1USA
Date:Jul 1, 2006
Words:408
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