Catuity Signs Licensing Agreement with Maritz Inc.

Business Editors/High-Tech Writers

DETROIT--(BUSINESS WIRE)--July 9, 2003

Catuity, Inc. (NASDAQ: CTTY; ASX: CAT), a leading loyalty software provider to marketing services companies, credit and gift card issuers, merchants and processors, announced it has signed a three-year licensing agreement with Maritz Inc., who will operate the Catuity software through Maritz Loyalty Marketing, a business unit. Maritz Loyalty Marketing is a worldwide leader in providing customer loyalty programs and one-to-one communications for its valued clients, some of which include Citi, Sprint and Bank of America.

The agreement provides Maritz Inc. with the ability to license and install Catuity's software application as a real-time redemption management system that can help to optimize valued customer relationships by providing real-time recognition and rewards at all points of interaction.

Michael V. Howe, President and CEO of Catuity, Inc. noted that Catuity's software will work with Maritz' loyalty technology platform, and that Catuity will provide some support to Maritz Inc. this year. "Longer term we expect to record license revenues based on the success Maritz Inc. achieves using our system with its current and future customers. We believe our software will be an invaluable tool for their customers who desire real-time loyalty, rewards and incentives."

Howe noted that this agreement is in keeping with Catuity's strategy of licensing its software to strategic channel partners, who in turn can provide it to their clients. "This license - and others to follow - establishes a foundation for Catuity's long-term growth as well as demonstrating industry recognition of the Catuity loyalty system as the software tool of choice for real-time loyalty programs - whether developed by independent retailers that we market to directly, or by channel partners such as Maritz," Howe said.

Mark Shipley, President of Maritz Loyalty Marketing and Corporate Vice President of Maritz Inc., said, "We believe Catuity's real-time software, working with VAULT, will help to strengthen our leadership position in the loyalty marketing industry. This partnership enables Maritz Loyalty Marketing to offer real-time rewards to customers at point of sale (POS)."

Maritz Loyalty Marketing, a business unit of Maritz Inc., specializing in customer loyalty marketing, leads the industry in designing, launching and operating loyalty programs on a worldwide basis. Maritz Loyalty Marketing offers a full-service mix of loyalty marketing capabilities including program strategy, program management, customer communications, rewards and fulfillment, creative execution and loyalty analytics through their proprietary VAULT platform. The company is based in Fenton, Missouri, and is privately held.

Catuity, Inc. is a leading provider of application software that allows merchants, transaction processors and payment card issuers to establish and administer customer incentive and loyalty programs integrated to the payment system at the point of sale. The patented Catuity system can be utilized via mag stripe, smart card, RFID or contactless tokens and to date, Catuity's applet has been included on millions of chip-based credit cards. Catuity Loyalty Software can be used by a broad range of sellers of goods and services, particularly those who sell both through store locations and over the Internet. In addition to its innovative software products, Catuity also provides marketing expertise and service to its clients so that with Catuity's loyalty solution, merchants can offer their customers valuable benefits, thereby attracting and retaining customers as well as encouraging increased purchases. More information on Catuity is available at its website: http://www.catuity.com.

In conjunction with the provisions of the "Safe Harbor" section of the Private Securities Litigation Reform Act of 1995, this release may contain forward-looking statements pertaining to future anticipated projected plans, performance and developments, as well as other statements relating to future operations. All such forward-looking statements are necessarily only estimates of future results and there can be no assurance that actual results will not materially differ from expectations. Further information on potential factors that could affect Catuity, Inc. is found in the company's Form 10-K, filed with the U.S. Securities & Exchange Commission.

About Maritz Inc.

Maritz Inc., based in Fenton, Mo., is ranked No. 157 on the most recent Forbes list of 500 Biggest Private Companies. Maritz provides market and customer research, communications, learning solutions, incentive initiatives, meetings and event management, awards and recognition, travel management services, and customer loyalty programs. Maritz has 20 operating companies located in the United States, Canada, the United Kingdom, France, Spain, Germany, and Italy. For more information, visit the Web site www.maritz.com.

About Maritz Loyalty Marketing

Maritz Loyalty Marketing is the nation's leading provider of full-service loyalty marketing solutions including rewards-based loyalty programs and one-to-one communications programs. A unit of Maritz Inc., the world's largest integrated provider of performance improvement, research and travel services, Maritz Loyalty Marketing designs and operates customer loyalty programs designed to identify, retain and grow their clients' best customers. From the Maritz headquarters campus in suburban St. Louis County, Missouri, Maritz Loyalty Marketing deploys all of the strategic, operational, technology, communications, rewards and fulfillment services that support their client's customer loyalty programs nationwide. For more information, please visit www.maritzloyalty.com.