Catuity Integrates to Lipman Terminal Line; Company Expects to Finish Integration to Four Leading Lines by April.DETROIT -- Catuity Inc. (Nasdaq:CTTY CTTY Control Teletype CTTY Console Teletype )(ASX ASX See: Australian Stock Exchange :CAT)(ASX:CATN CATN Course in Advanced Trauma Nursing ), a loyalty and gift card processor, said today that it had deployed its proprietary loyalty and gift card application on the Lipman terminal platform. "A cornerstone of our strategy is to continually make it easier for clients to do business with us. Terminal integration is a major issue so we have elected to integrate to as many widely adopted POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale systems as possible," said John Racine, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Catuity. "We believe this will shorten (audio, compression) Shorten - A form of lossless audio compression. sales cycles and give us a competitive advantage." Catuity said that it is in the process of deploying loyalty and gift card programs on the popular Lipman Nurit 8320 to three retailers through two resellers. The company has previously announced that it has integrated to the popular Verifone Omni 3750 terminal. Additionally, Mr. Racine expects to complete integration to the Hypercom T4100 and Ingenico 5100 multi-application, 32-bit lines by April. Both platforms are popular among chain retailers and merchants using value-added applications. Once completed, Catuity will be able to deliver turnkey See turnkey system. deployment on four the leading terminal platforms in the world. In the most recent industry survey by the Nilson Report, those four manufacturers accounted for 69.7% of the 8.8 million terminals shipped worldwide. The company is currently in the process of deciding what 16-bit terminal platforms and electronic cash registers to integrate to in 2006. "By supporting these four leading terminal manufacturers, we have significantly broadened the market of resellers and retailers with whom we can do business," said Racine. "In addition, our client management team is able to provide cost-competitive turnkey terminal management. This includes application compiling, remote or on-site deployment, application loading and testing. By being able to give our clients this support, we significantly streamline the process for resellers or retailers to deploy new terminals." Catuity Inc. makes the point of sale more profitable for its clients by delivering products and services that reduce costs and generate new revenue. Our retailer clients have nearly four million consumers participating in Catuity powered loyalty and gift card programs. For more information on Catuity, please visit our website at www.catuity.com |
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