Catuity Forms Partnership With CardPlus for Integrated Merchant Loyalty; Software Provider Targets Midsize Retailers.Business Editors DETROIT--(BUSINESS WIRE)--Dec. 8, 2000 Catuity, Inc. (Nasdaq: CTTY CTTY Control Teletype CTTY Console Teletype ) a global software solutions company, announced today that is has formed a strategic alliance with an electronic transactions company, CardPlus Payment Systems. CardPlus provides advanced systems and services to middle market merchants for electronic payment by interfacing these services at the point of sale. Combined with the Catuity Loyalty Application, this will allow retailers to build compelling customer relationships through targeted rewards and incentives in real time, at the point of interaction. CardPlus offers merchants a wide variety of services, including credit and debit card debit card, card that allows the cost of goods or services that are purchased to be deducted directly from the purchaser's checking account. They can also be used at automated teller machines for withdrawing cash from the user's checking account. processing services, electronic benefits transfer services, consulting, system installations, custom transaction packages, and hardware and software for collecting payment. The enhanced offering with Catuity allows CardPlus to provide integrated electronic gift certificates with customer reward programs, and instant on-site couponing cou·pon·ing n. The sending out or turning in of coupons, especially the regular redemption of a manufacturer's coupon for cash. . Web integration will also be available. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. B. Ferne Glemby, President of CardPlus, "Although the marketplace is virtually unlimited, these systems are optimally used in multi-lane, multi-location retail environments to provide cost effective, technological amenities and customer benefits normally only associated with large retail chains." Catuity, Inc., has been successful in securing several strategic relationships with large infrastructure partners such as Visa USA, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Verifone, Hypercom, Gemplus and Oberthur. "Our relationship with CardPlus provides direct exposure to mid-sized retailers, thus making available immediate access to a vast, too often neglected market segment," said Mike Howe, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Catuity. About CardPlus, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control CardPlus Payment Systems, based in Newark, New Jersey, is an electronic transactions company that provides advanced point-of-sale systems to mid-sized merchants for credit, debit, EBT EBT See: Earnings Before Taxes , gift certificate and loyalty (customer reward and incentive) programs. The systems offer electronic receipt capture capability that allows for electronic storage and retrieval of transactions, thereby eliminating paper storage. About Catuity, Inc. Catuity (www.catuity.com) is a leading provider of loyalty software systems. The Catuity software includes an integrated suite of applications that provide loyalty, ticketing, access control, and membership. The Catuity Loyalty System is ubiquitous in that it can operate on any device, any card program and with any payment process, including stored value smart cards and wireless applications. Catuity unites the brick-and-mortar retailer with the Internet to enable cross-sell capabilities with consistent brand imaging across all channels. |
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