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Cathy Cavender Named Editor-in-Chief of Diversion.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Cathy Cavender has been named editor-in-chief of Diversion A turning aside or altering of the natural course or route of a thing. The term is chiefly applied to the unauthorized change or alteration of a water course to the prejudice of a lower riparian, or to the unauthorized use of funds.  magazine, it was announced today by Richard P. Malloch, president, Hearst Business Media. Cavender, formerly the deputy editor of Hearst's Lifetime magazine, replaces Ed Wetschler, who retired in May. Cavender starts in her new role on July 27. Lifetime will be naming a replacement for Cavender in the coming weeks.

"Cathy truly impressed me with her vision of what Diversion magazine can be," said Malloch. "She wants to be sure that it becomes a real refuge for today's exceptionally busy physician. Her experience with the service components of a broad range of consumer magazines will transfer well and her understanding of the female reader will help the magazine appeal to the growing number of young women who are entering the medical field."

Almost 30 years old, Diversion is a monthly travel and lifestyle magazine edited for the physician at leisure. Regular features in the magazine cover topics beyond medicine including travel, food and wine, sports, finance, the arts and more. Diversion is distributed to approximately 200,000 office-based physicians.

"This is an exciting opportunity to further Diversion's reputation as a must-read publication that serves the personal interests of today's physician," said Cavender. "I am looking forward to providing such a highly educated, affluent audience with the information they need to make life more fulfilling."

Cavender has been at Lifetime since it debuted last year. Prior to that, she was the launch editor-in-chief of Rosie magazine. She has also served as editor of TV Guide's Celebrity Dish Celebrity Dish also known as TV Guide's Celebrity Dish was a 2000 60 minute American Food Network Television cooking show which was hosted by TV personality Mark McEwen which premiered on June 22, 2000. . In addition, Cavender has held editorial positions at McCall's, Redbook and Mademoiselle.

Hearst Business Media is a unit of The Hearst Corporation The Hearst Corporation is a privately-held American-based media conglomerate based in the Hearst Tower in New York City, USA. Founded by William Randolph Hearst as an owner of newspapers, the company's holdings now include a wide variety of media.  (www.hearst.com), one of the nation's largest diversified diversified (di·verˑ·s  communications companies Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D. . Its major interests include magazine, newspaper and business publishing, cable networks, television and radio broadcasting The examples and perspective in this article or section may not represent a worldwide view of the subject.
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Publication:Business Wire
Date:Jul 22, 2004
Words:314
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