Catherine Sadler Launches Branding Consultancy; Leaves Ann Taylor to open Catherine Sadler Group.Business Editors NEW YORK--(BUSINESS WIRE)--April 1, 2004 Catherine Sadler announced today that she has stepped down as chief marketing officer at Ann Taylor Notable people named Ann Taylor include:
Sadler joined Ann Taylor as executive vice president of marketing in 1997 and was promoted to chief marketing officer in 2002. During her tenure Sadler helped evolve the specialty retailer into a lifestyle brand with sales growth up from $750 million to $1.6 billion. Before that Sadler served at Sara Lee
Sara Lee Corporation (NYSE: SLE) is a global consumer-goods company based in Downers Grove, Illinois, USA. Corp. for seven years where she marketed Coach leather goods, among other brands. Sadler also ran marketing and design for the US subsidiary of Sir Terence Conran's home furnishings chain, Habitat. The Catherine Sadler Group is a strategic marketing consultancy that will help launch start-up brands and enable established brand names to evolve through an approach she has named "Relationship Branding." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Sadler, "Creating an emotional connection between a brand and the consumer comes from knowing how to develop an enduring, lasting relationship. My extensive experience in this arena has given me a unique insight that can help businesses create meaningful brand loyalty." Furniture design company Tucker Robbins and jewelry designer A jewelry designer is defined as a person who renders, creates, and models original Jewelry creations. By profession this person would be trained in the knowledge of metalsmithing and design. Angela Cummings/QVC are two of the firms founding clients. In addition to applying strategic business practices to her brand work, Sadler has built relationships with some of the fashion industry's most respected creative entities. From famed photographers such as Patrick Demarchelier Patrick Demarchelier is a French-born fashion photographer. Born in Le Havre in 1943, Demarchelier has lived in New York City since 1975. He has worked for magazines such as Glamour, Mademoiselle, Vogue, GQ, and Rolling Stone. and Annie Leibowitz to creative directors such as Doug Lloyd, Sadler has brought the best talent in the industry to a variety of memorable campaigns. Says legendary photographer Patrick Demarchelier, "Working with Catherine is Catherine I, 1683?–1727, czarina of Russia (1725–27). Of Livonian peasant origin, Martha Skavronskaya was a domestic when she was captured (1702) by Russian soldiers. As mistress of Aleksandr D. a true collaboration. Together we have brought to life the authentic qualities of each brand." With a focus on the marriage of strategy and style, the Catherine Sadler Group will engage in brand positioning and imaging, strategic brand initiatives and alliances as well as the creation of brand assets including advertising, collateral, direct marketing and online. The Catherine Sadler Group is based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . |
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