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Cathay Pacific Increases Cost Effectiveness and Enhances Customer Service with SITA and Peribit; New Integrated Traffic Management Solution Maximizing Network Performance.


GENEVA & SANTA CLARA Santa Clara, city, Cuba
Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba.
, Calif. -- SITA SC, a not-for-profit cooperative and the world's leading provider of network and communications solutions to the Air Transport Industry (ATI (ATI Technologies Inc., Markham Ontario, http://ati.amd.com) A leading manufacturer of graphics chips and display adapters. Founded in 1985 by K. Y. Ho, Benny Lau and Lee Lau, ATI chips and boards are widely used by OEMs. ), today announced that Cathay Pacific Cathay Pacific Airways Limited (HKSE: 0293 ) is an airline based in Hong Kong, operating scheduled passenger and cargo services to over 104 destinations worldwide. It is the flag carrier of Hong Kong with its main base at the Hong Kong International Airport. [1]. , based in Hong-Kong and the territory's home carrier, has chosen SITA SC to provide an Integrated Traffic Management (ITM ITM

See: In-the-money
) solution.

"The ITM solution, built on Peribit technology, will allow Cathay Pacific to dramatically increase network performance, while reducing costs and enhancing customer service," said Brijdeep Sahi, Vice President Marketing, SITA SC.

Cathay Pacific is in constant pursuit of cost savings and service enhancements. As a result, the company faces a set of complex business and IT challenges, ranging from improving the quality of the passenger experience -- from booking to check-in to in-flight services -- to deploying network-based services.

"We needed to be able to maximize capacity out of existing network links to support new systems and applications," said Edward Nicol, Director of Information Management at Cathay Pacific. "We also wanted control mechanisms to ensure that new services don't negatively impact the performance of existing mission-critical applications. SITA SC was the best provider capable of delivering the solution we needed."

After an extensive three month assessment of existing infrastructure by SITA SC Professional Services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. , it was determined an ITM solution was the best alternative for Cathay Pacific. Details gathered during the assessment were then used to build a high-level technical design as well as a business case, allowing SITA SC to set the right expectations and demonstrate a solid return on investment. The solution was then developed in partnership with Peribit Networks, the technology leader in Wide Area Network (WAN) application performance.

The ITM system is built around Peribit's Sequence Reducer(TM) (SR) product family, which combines next-generation compression with traffic control functions including bandwidth management Controlling the traffic flow in a network. See bandwidth manager.  into an easy-to-deploy appliance. This allows Cathay Pacific to recuperate re·cu·per·ate
v.
To return to health or strength; recover.
 capacity on its network links, enabling traffic loads to grow without the need to purchase additional bandwidth. It also provides added visibility into the WAN, significantly improving network and application performance, and generating direct cost savings.

After an initial rollout at 11 Cathay Pacific sites in March/April 2005, the ITM system will progressively come online across the business, so that by June 2005 some 58 sites will be using the service, delivered via 73 Peribit devices.

About Cathay Pacific

Cathay Pacific Airways is an international airline registered and based in Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , offering scheduled cargo and passenger services to over 90 destinations around the world. Its vision is to make the airline the most admired in the world, ensuring safety comes first; providing service straight from the heart; encouraging product leadership; delivering superior financial returns and providing rewarding career opportunities. For more information on Cathay Pacific please visit www.cathaypacific.com.

About Peribit

Peribit Networks improves customer business efficiencies by resolving the technical limitations of WANs, increasing available bandwidth, and accelerating applications. Recently named Silicon Valley's second fastest growing private company for the period of 2001 to 2003, Peribit Networks is funded by top-tier investors Accel Partners, Foundation Capital, and Mayfield. Headquartered in Santa Clara, California Santa Clara, California (IPA: /ˌsæntəˈklærə/) , founded in 1777 and incorporated in 1852, is a city in Santa Clara County, in the U.S. state of California. , Peribit has operations throughout North and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. , Europe, Middle East, Africa and Asia. For more information on Peribit please visit www.peribit.com.

About SITA SC

SITA SC, a not-for-profit cooperative, is the world's leading provider of network and communications solutions to the air transport industry and to international organizations. As the industry's global network provider, SITA SC delivers innovative community solutions and value added Value Added

The enhancement a company gives its product or service before offering the product to customers.

Notes:
This can either increase the products price or value.
 services over the world's most extensive communications network to offer its customers maximum reach, service and cost effectiveness. SITA SC is registered in Brussels, Belgium and recorded revenues of US$1054.3 million in 2003. For more information on SITA SC please visit www.sita.aero.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 10, 2005
Words:623
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