Cathay Pacific Airways announces results of third CyberAuction.LOS ANGELES--(BUSINESS WIRE)--Jan. 16, 1997-- Online marketing program saves bidders up to 55 percent off fares Cathay Pacific Cathay Pacific Airways Limited (HKSE: 0293 ) is an airline based in Hong Kong, operating scheduled passenger and cargo services to over 104 destinations worldwide. It is the flag carrier of Hong Kong with its main base at the Hong Kong International Airport. [1]. Airways airways Anatomy The 'pipes'–trachea, bronchi, bronchioles–through which air passes to and from the alveoli. See Small airways. today announced the results of its third CyberAuction, the latest in a series of such online auctions. Members of the carrier's CyberTraveler program placed bids for a minimum of 387 seats (the equivalent of a Boeing 747-400's capacity) for Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. getaways from either New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of or Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . Cathay Pacific received 14,760 bids, and the 525 successful bidders saved as much as 55 percent off published fares in all three classes (First, Business and Economy) for Hong Kong travel from New York or Los Angeles. A majority of the bidders involved their travel agents in the process, which Cathay Pacific strongly encouraged, as agents were entitled to commission on their clients' successful bids. "This program has given travelers access to some of the best values in air travel today and has been very effective in stimulating trial," said Mark Weinberger, manager - marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , USA & Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. for Cathay Pacific. "Since the Cathay Pacific product lends itself to brand loyalty, we know from experience that once consumers fly with us, they will choose us again and recommend us to others," he added. "Online auctions represent a supplement to existing distribution channels such as travel agencies, and we encourage travel agents to maintain a vital role in such online marketing programs." Leading the aviation industry in targeting the emerging Internet audience, Cathay Pacific Airways believes that online auctions are a very effective way to attract Website visitors. As the first carrier to introduce online air travel auctions, Cathay Pacific continues to pioneer such programs to extend extra value to Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f . -0-
Summary of Results:
Economy Business First Total
Minimum round-trips
offered for bid: 313 56 18 387
No. of bids received: 9,934 3,589 1,237 14,760
Bidders notified of
successful bids: 2,960 400 226 3,586
Round-trip seats
actually sold: 421 64 40 525
Average price paid: $ 621 1,669 2,835 1,708
Minimum bids for round-trip tickets Noun 1. round-trip ticket - a ticket to a place and back (usually over the same route) return ticket ticket - a commercial document showing that the holder is entitled to something (as to ride on public transportation or to enter a public entertainment) to Hong Kong began at only $300 for Economy while Business and First Class seats started at $600 and $1,200 respectively, available exclusively to registered Cathay Pacific CyberTravelers in increments of $100. Cathay Pacific Airways is currently planning its first 1997 auction -- CyberTravelers will be notified of details in early May; bidding will take place June through July 1997. Successful bidders will be notified in August for September - November 1997 travel. Travelers can take advantage of upcoming deals and offers by joining the CyberTraveler program; simply visit the Cathay Pacific Website at http://www.cathay-usa.com Leveraging the momentous '97 transition, Cathay Pacific will soon announce the Historic Hong Kong 1997 Escape, offering CyberTravelers an opportunity to win two round-trip First Class tickets to Hong Kong, including deluxe hotel accommodations at The Regent Hong Kong, $1,997 in cash and airport transfers. Hong Kong-based Cathay Pacific Airways boasts a worldwide network of 45 destinations, supplemented by 22 gateways of associated carrier Dragonair. With its non-stops from Los Angeles and new direct service from New York, Cathay Pacific now offers nightly service to Hong Kong from both coasts, operating smoke-free Boeing 747-400s The Boeing 747-400 is the latest version of the Boeing 747 in service. The -400 series is the best selling and the most advanced model of the 747 family. The 747-400 is being replaced by the Boeing 747-8, expected to enter service in 2009. on both U.S. routes. For more information and reservations, contact your travel agent, or call toll-free (800) 233-ASIA. CONTACT: Cathay Pacific Airways Diana Fung, 310/615-1113 x409 or Ruder Finn Ruder Finn is an United States public relations firm founded in 1948 by David Finn and William Ruder. Ruder Finn is a privately held, family-owned company that employs more than 450 people. Patricia Dellegar-Harper/Norbert Beatty 212/593-6400 |
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