Caterpillar. (At Closing News).
Caterpillar, Peoria, Ill., has formed a Technology Licensing Group
to market its intellectual capital, leverage the company's broad
portfolio of technology assets, which includes more than 7,000 patents,
and generate new revenue streams and maximize research and development
investments. Fueled by the company's strong commitment and success
in research and development, intellectual capital now represents the
bulk of Caterpillar assets. By aggressively marketing these relatively
untapped assets, the company plans to drive maximum value from its
technology. Through its new Technology Licensing Group, Caterpillar
plans to expand from its traditional concept of licensing patents into
more of a marketplace perspective.
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