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Category-Leader Pillsbury Adds New Products To Its Frozen Baked Goods Line.


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MINNEAPOLIS--(BUSINESS WIRE)--Sept. 17, 2003

One of the hottest places in the supermarket -- the baked goods section of the freezer freezer

the compartment in which meat and offal are stored at freezing temperatures of 10 to 16°F (-12 to -9°C) although there is a trend to lower temperatures of 0 to -22°F (-18 to -30°C).
 case -- is heating up even more with the launch of new items from Pillsbury, the category leader. Three new products -- Soft White Dinner Rolls, Crusty Sourdough Dinner Rolls and Extra Large Easy Split(TM) Biscuits -- join the current Pillsbury(R) Home Baked Homebake is a slang name for monoacetyl morphine mostly used in New Zealand and Australia. Description
In Australia most manufacture was limited to Western Australia.
 Classics(R) line of freezer-to-oven biscuits, dinner rolls and sweet rolls. There's also a new "Value Size" package of the brand's popular Southern Style Biscuits.

Fueled by the launch of the Pillsbury Home Baked Classics line two years ago, the frozen baked goods category has grown dramatically and now accounts for $730 million of supermarket sales annually(a). In the two years between January 2001 and January 2003, the frozen dinner roll segment grew 68 percent and sales of frozen biscuits were up 230 percent(b).

Like the other Pillsbury Home Baked Classics items, the new dinner rolls and biscuits go right from the freezer to the oven, with no thawing or proofing required, and bake to scratch-like quality. They offer convenient portion control with a resealable bag and individually-frozen items, so families can bake just the number they need, then store the rest of the bag for later.

"These additions to the line provide consumers even more choices for high quality, fresh-baked breads to serve with their favorite dinners," said Mark Toth, Pillsbury frozen baked goods marketing manager at General Mills This article or section may contain a proseline.

Please help [ convert this timeline] into prose or, if necessary, a .
. "Consumers tell us how enthusiastic they are about our Pillsbury frozen products, and we see that reflected in strong sales growth for the frozen baked goods category and especially for our Pillsbury products. Toth continued, "Our new items include one of the classic breads, a soft white dinner roll, plus some new varieties in the freezer case."

Soft White Dinner Rolls are tender, flavorful flavorful - flavour  rolls in a classic cloverleaf shape. Made with added butter, they bake to golden brown in less than 10 minutes, significantly faster than the versions of frozen soft dinner rolls already available from other brands.

Crusty Sourdough Dinner Rolls have a crusty outside and soft tender center plus a distinctive sourdough flavor. The only nationally-available frozen sourdough rolls, they bake in 5 to 7 minutes.

Extra Large Easy Split Biscuits are a larger, pre-split biscuit biscuit,
n the firing bakes, or stages (referred to as
low, medium, and
high), during the fusing of dental porcelain preceding the final, or glaze, bake.


biscuit

in dogs, a grayish-yellow coat color.
 that can be baked and then easily pulled apart to fill for biscuit sandwiches. This product reflects the popularity of biscuit sandwiches, which account for 15 percent of all biscuit consumption. The larger biscuit bakes in 17 to 23 minutes and splits easily to hold favorite sandwich ingredients, such as eggs and sausage sausage, food consisting of finely chopped meat mixed with seasonings and, often, other ingredients, all encased in a thin membrane. Although sausages were made by the ancient Greeks and Romans, they were usually plain and unspiced; in the Middle Ages people began to  or chicken patties.

The Soft White Dinner Rolls and Crusty Sourdough Dinner Rolls are packaged in 12.4-oz. bags with 10 dinner rolls for a suggested retail price of $3.09. The Extra Large Easy Split Biscuits are in 31.8-oz. packages of 10 biscuits and also have a suggested retail prize of $3.09. The Value Pack of Southern Style Biscuits contains 20 biscuits in a 41.6-oz. package for $3.99. They are now available nationally in the freezer section of local supermarkets.

Other items in the Pillsbury Home Baked Classics line of frozen baked goods include Butterflake Dinner Rolls, Crusty French Dinner Rolls, Sweet Rolls, and five varieties of biscuits (packaged in bags of 12 biscuits) -- Flaky flaky - (Or "flakey") Subject to frequent lossage. This use is of course related to the common slang use of the word to describe a person as eccentric, crazy, or just unreliable.  Layers, Buttermilk buttermilk

residual fluid after removal of fat from milk in butter manufacture; a protein-rich supplement fed to pigs.
, Southern Style, Butter Tastin'(R) and Cheddar Garlic.

(a) AC Nielsen ScanTrack 52 weeks ending August, 2003

(b) AC Nielsen ScanTrack Monthly Data ending January 2001, January 2002 and January 2003 (Frozen baked goods category includes frozen biscuits, breads, sweet goods and pie crusts. It excludes prepared pies and cakes.)

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Publication:Business Wire
Date:Sep 17, 2003
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