Categoric Selects CRAGON Communications To Develop U.S. Presence in Multichannel Enterprise Market; High-Tech Communications Firm Expands Multichannel Clientele.Business Editors ARLINGTON, Va.--(BUSINESS WIRE)--Dec. 18, 2000 CRAGON Communications, a strategic communications firm representing emerging high-tech companies, and Categoric Software, a European-founded first mover in alerting infrastructure technology for the multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple enterprise, announce plans to develop Categoric's U.S. presence through its recently established North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. headquarters in Sterling, Va. Categoric joins Proxicom, a prominent e-business consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a to the Fortune 500, as part of CRAGON's multichannel clientele. "We believe Categoric is well positioned in the multichannel enterprise arena," said Betsy Cragon, founder of CRAGON. "With over four years of software development and a track record of global implementations, Categoric demonstrates it's a step ahead of competitors. For instance, Aether Systems and Strategy.com recently announced a partnership to begin building a technology that Categoric already has on the market." Categoric's software enables a company to rapidly build, deploy and manage alerting applications that work with multiple data sources and multiple communications devices. Individuals, such as an employee, partner or customer, can transact business with a company from any device, anywhere, anytime based on events that are critical and specific to them. Categoric was recently recognized by Europe's Infoconomist magazine as one of the hottest European start-ups. The Financial Times also published an article on the company's solution for Joe Network, a privately held wireless commerce company, which will use the latest version of Categoric's software, Xalerts 5.0, to give consumers access to entertainment ticketing through any mobile phone. "CRAGON was a natural choice because they understand wireless technologies as well as how they fit into the bigger multichannel picture," said Catherine Keightley, Director of U.S. Marketing for Categoric. "CRAGON's focus on analyst and media relations is also in line with our goals for building Categoric's brand in the States." Betsy Cragon founded CRAGON early this year after four years as Corporate Communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. Director of Proxicom, based in Reston, Va. Since then, CRAGON has developed a well-rounded staff with backgrounds in corporate communications, journalism and high-tech public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most . CRAGON is also forming an impressive board of advisers, including Raul J. Fernandez, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Proxicom, and Mark Ein, CEO of Venturehouse Group, a Washington, D.C., technology holding company. About Categoric Categoric Software is a first mover in alerting infrastructure technology for the multichannel enterprise. Categoric's object-oriented development platform and services empower companies to rapidly build, deploy and manage alerting applications vital to competing in today's multichannel, time-sensitive world. The technology interacts with multiple data sources across the enterprise to detect critical events and sends relevant, personalized alerts to individuals anytime, anywhere and via any communications channel Also called a "circuit" or "line," it is a pathway over which data are transferred between remote devices. It may refer to the entire physical medium, such as a telephone line, optical fiber, coaxial cable or twisted wire pair, or, it may refer to one of several carrier frequencies , whether WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. , Web, SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. , e-mail, pager, or fax. It also allows them to respond and trigger a specific action. Categoric helps its clients and partners in financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , corporate portals and supply chain management to enhance speed, productivity, collaboration and customer loyalty. Through strategic partnerships, Categoric's software is at work in companies such as Quantum, DHL DHL abbr. 1. Doctor of Hebrew Letters 2. Doctor of Hebrew Literature , GlaxoWellcom, GE Aircraft, Telia Mobile, and Telekom Italia. Founded in 1996, Categoric is privately held with investments from Nokia Ventures, T-Ventures (the investment arm of Deutsche Telekom), BancBoston Capital, and Alta Berkeley Ventures. Alliance partners include Logica, Wincor Nixdorf, Artemis Project Management, Optum, American Software, Qiva, and TecSys. The company maintains dual headquarters in Sterling, Va., and Leatherhead leath·er·head n. See friarbird. , United Kingdom, and offices in San Francisco and Walldorf, Germany. About CRAGON Communications With experience in corporate communications, journalism and public relations, CRAGON's professionals are experts in differentiating and building awareness for emerging technology companies specializing in e-business and multichannel solutions. CRAGON helps companies clearly articulate their vision, effectively position themselves against competitors, and build relationships with industry leaders, analysts and the media. CRAGON has garnered high-profile print, online and broadcast coverage for Proxicom, Venturehouse Group, Categoric Software, eGreenCoffee, Backwire and VuePoint. |
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